Mobile & Tablet Optimization for Search Marketing
Mobile & Tablet Optimization for Search Marketing
Today, the mobile web is at a new stage in its evolution. Big brands are making mistakes trying to port their old marketing experiences to the new medium, and search engines are only just beginning to understand what this new web is all about. Mobile SEO operates on a different plan to desktop SEO. Sure, keywords are critical - search engines will always operate on the stuff that’s fed into them - but other, newer dimensions such as location, device types and content formats are more critical to and indicative of the mobile web experience, and search engines are figuring out how best to harness them.
Mobile Search Engine Behaviours are Different
When a visitor opens a Search Engine App on their device, may be smart phone or a tablet based with any OS, when he/she speaks or types a query using a device, Search Engine does something similar to what it would do with a standard desktop browser query. It finds & returns a page that it thinks relevant or matches the best query Here are some tips, which you need to keep in mind for Mobile/Tablet Search optimization. Pages that works (render) nicely have the chances to rank better. Search Engines on the touch based Tablets or the smart phones on the Mobile Devise provides the result that will be functional and readable on those devices. My website may rank better and avoid transcoding but it will provide a good user experience if I create the pages that are formatted for Tablet/ Mobile Devices I can even build a separate page with the URLs given as m.searchmarletinginc.in (here “m” represents the “mobile/touch” devices) or I can create a separate style sheet that is suitable for other screens rather than the desktop versions. I need to keep in mind that the way a mobile user surfs the site is different from the way a desktop user does. For websites that are dynamically updated like ecommerce, Healthcare, News & other portals customized plugins are very useful. They automatically track the users based on the device they are using and show the device compatible user experience i.e. www.mdhil.com will show the user a completely different experience, depending on whether he/she is accessing the site through a computer or a tablet/mobile.By providing this kind of user interactions and making the information accessible for search engines will provide a major factor to gain higher ranking in search ranks for mobile versions. Below mentioned is desktop & the mobile versions for the website that you must visit. http://googlewebmastercentral.blogspot.in/2009/11/running-desktop-and-mobile-versions-of.html Amobile sitemap is always a good practice. Adding the mobile Sitemap to your Webmaster Accounts is likely to help. To read about the mobile sitemap specifications check www.google.com/support/webmasters/ and check for [mobile sitemap] Creating a mobile Sitemap is a best practice. Submitting a mobile Sitemap is likely to be helpful for search engines, which define that the site/blog or any portal is mobile/tablet compatible. By doing this you can easily gain entry to the mobile search marketing, if your website is not mobile search friendly you cannot expect much results for mobile based users which is growing much faster when compared to desktop users. Local Search is important for Tablet/Mobile Search. It is possible for the mobile search engine to track the GEO LOCATION on your device while performing the search. Its like that mobile search will incorporate the location as major things in the results. Fewer Keywords is better. The user doesn’t search for the long queries as they do on the desktop based when compared to other devices. This means that keyword searches are shorter in length and Suggestions provided by Search Engines gains importance, because people likely to use search engines to finish the sentence. Future is Mobile/Tablet Navigation. The Tablet/Mobile Navigation probably will not follow the same as a person enters keywords and the results appear Advice: Get into the latest technologies that your competitors are using if not take the lead. As a user you will have a easier time staying ahead on the opportunities in the Mobile / Tablet Search Industry The user experience is entirely different when we compare desktop, mobile and tablets. To make the users stay for long on your site and provide accurate information related to your industry it is always important to give the best User Interface to them Below mentioned a sample of a Healthcare portal, where the User Interface differs from every device. Use Scanner on your device to check the results. The Next Topic will be on the Ideas on Reducing the SEO Work Load, Do lets us know what kind of work load you like to see reduced on SEO & what methods you like to implement on the website or your organizations to get away with minimum effective campaign.
