Swipe Card POS Machine in India by NTT DATA Payment Services India
India’s rapid shift toward digital payments has transformed how businesses accept money. From small retail stores to large enterprises, card-based transactions have become a necessity rather than a luxury. Among the trusted names enabling this transformation is NTT DATA Payment Services India, a leading payment solutions provider offering reliable Swipe Card POS Machines designed for Indian businesses.
In this blog, we’ll explore what a swipe card POS machine is, why it’s still relevant in India, and how NTT DATA’s POS solutions help businesses accept secure, fast, and seamless card payments.
What Is a Swipe Card POS Machine?
A Swipe Card POS (Point of Sale) machine allows merchants to accept debit and credit card payments by swiping the magnetic stripe on a card. While newer technologies like chip-and-PIN and contactless payments are growing, swipe-based transactions continue to play a significant role—especially in semi-urban areas, legacy card usage scenarios, and backup payment acceptance.
NTT DATA’s POS machines are multi-payment enabled, meaning they support:
Swipe cards
EMV chip cards
Contactless (NFC) payments
UPI and QR-based payments
This makes them future-ready while still supporting traditional swipe card transactions.
Why Swipe Card POS Machines Are Still Relevant in India
Despite the rise of UPI and tap-to-pay, swipe card POS machines remain important because:
Many cards issued earlier still rely on magnetic stripes
Some customers prefer swiping cards for familiarity
Swipe works as a fallback when chip or NFC fails
Widely used in fuel stations, retail outlets, and small businesses
NTT DATA ensures that swipe transactions are processed securely while complying with RBI and industry standards.
About NTT DATA Payment Services India
NTT DATA Payment Services India Pvt. Ltd. is one of India’s most trusted payment service providers, formerly known as Tata Payments. The company offers end-to-end payment solutions including:
POS terminals
Payment gateways
Merchant acquiring services
Value-added payment solutions
With a strong nationwide presence and global backing from NTT DATA, the brand is known for secure infrastructure, high uptime, and dependable customer support.
Key Features of NTT DATA Swipe Card POS Machines
1. Multi-Card Acceptance
NTT DATA POS machines support all major card networks, including:
Visa
Mastercard
RuPay
Maestro
This ensures merchants never miss a sale due to card limitations.
2. Secure Transactions
Security is a top priority. NTT DATA POS machines comply with:
EMV standards
PCI-DSS compliance
End-to-end encryption
This protects both merchants and customers from fraud and data breaches.
3. Fast Transaction Processing
Transactions are processed quickly, reducing billing time and improving customer experience—especially during peak hours.
4. Reliable Network Connectivity
NTT DATA POS machines offer:
GPRS / 4G connectivity
Ethernet options (for select models)
This ensures uninterrupted payment acceptance even in high-traffic locations.
5. Compact & User-Friendly Design
The POS machines are easy to operate, require minimal training, and fit well on retail counters, making them ideal for businesses of all sizes.
6. Detailed Transaction Reports
Merchants receive easy access to:
Daily settlement reports
Transaction summaries
Payment reconciliation
This helps in better accounting and financial tracking.
Benefits of Using NTT DATA Swipe Card POS Machine
✔ Increased Sales Opportunities
Accepting card payments encourages higher ticket sizes and reduces dependency on cash.
✔ Improved Customer Trust
Customers feel more confident transacting with businesses that offer secure digital payment options.
✔ Faster Checkout Experience
Quick card swipes mean shorter queues and happier customers.
✔ Reduced Cash Handling Risks
Minimizes theft, counterfeit currency issues, and cash management overhead.
✔ Pan-India Service Support
NTT DATA offers strong service coverage across India, including installation, maintenance, and technical support.
Industries That Benefit from Swipe Card POS Machines
NTT DATA POS machines are widely used across industries such as:
Retail stores & supermarkets
Restaurants & cafes
Pharmacies
Fuel stations
Electronics & mobile shops
Hotels & hospitality
Healthcare clinics
Whether you run a small shop or a large chain, POS machines help streamline payment acceptance.
Swipe Card POS Machine Charges in India
While pricing may vary based on business type and volume, typical cost components include:
Device rental or purchase cost
Transaction charges (MDR)
Installation & setup (often minimal or free)
NTT DATA offers competitive MDR rates and flexible plans suited for SMEs and enterprises alike.
Why Choose NTT DATA Payment Services India?
Here’s what sets NTT DATA apart from other POS providers:
Trusted global brand with Indian expertise
High transaction success rate
Advanced security protocols
Reliable after-sales support
Scalable solutions for growing businesses
Their POS solutions are designed to grow with your business, ensuring long-term value.
How to Apply for an NTT DATA Swipe Card POS Machine
The onboarding process is simple and quick:
Submit business details
Provide KYC documents
Choose the suitable POS model
Installation and activation
Once activated, merchants can start accepting card payments immediately.
Conclusion
A Swipe Card POS Machine by NTT DATA Payment Services India is a smart investment for businesses looking to offer secure, reliable, and flexible card payment options. While digital payments continue to evolve, swipe card functionality remains a crucial component of India’s diverse payment ecosystem.
With trusted infrastructure, nationwide support, and multi-payment acceptance, NTT DATA empowers Indian merchants to deliver seamless payment experiences and drive business growth.
