How I Approach Pricing Power When Evaluating a Business
When I’m evaluating a business to buy, one of the most important questions I ask myself is: Does this company have real pricing power? At first, I used to overlook this. I focused on revenue, margins, and growth potential. But over time, I realized that pricing power the ability to raise prices without losing customers is one of the purest indicators of a business’s strength. A company with…





