Dietary Supplements Market: A Revolutionizing Trend
The dietary supplements market is growing radically at a global scale. This increase can be attributed to the combination of various factors. Here is a look at the market's statistics at the US and worldwide levels.
Market Size and Growth
Estimated projections show that by the end of 2031, the market size should reach US$ 380.43 billion with a CAGR of 6.0%.
The US-only market
The US retail market for vitamins, minerals, and supplements is strong at $35.7 billion.
This segment is likely to project stable growth at a CAGR of 2.5% from 2022 to 2027.
Drivers
Rising cases of chronic diseases—obesity, diabetes, and heart disease— sonuç in a growing interest in preventive healthcare solutions through dietary supplements.
Interest in supplements to make up for nutritional imbalances is driven by fast lifestyles and non-balanced diets.
The fast-focusing geriatric population on the maintenance of health is another rapid driver of the market.
The shifting interest in personalized nutrition and self-directed wellness presents opportunities for developing tailored Nutritional Supplements for NSFs.
Product Trends
Vitamins account for the largest share of the global market, with a share of about 40.3 percent; however, herbal dietary supplements have high growth rates in the US in particular.
Claim-oriented supplements, particularly those in weight management and sports nutrition, also brain health supplementation—they are the ones that consumers seek increasingly.
Forms are also developing beyond classic tablets and powders. Easy integration into food and beverages is playing a key role and is likely to grow at a CAGR of almost 9 percent.
Out of liquid supplements, especially forecast to be the most promising are liposomal forms, which are beckoned to register neck-and-neck growth with a CAGR of 12.2%.
Business Opportunity
The thriving market opens up scope for manufacturers to create new products that are needs- and preference-specific. This has opened up new avenues in the form of personalized nutrition solutions, and convenient formats in powders, and liquids. E-commerce opens up and creates a wider reach for supplement brands to target global audiences.
The global dietary supplements market has been one huge potential business opportunity. The industry stays on top through its understanding of the trends and products tailored to meet the fast-changing consumer demand.
