#supplement labels

CANADA HEALTHWATCH -- What Canada’s new supplement labels still won’t tell you

Supplement label design is an incredibly important component in creating your own supplement brand. As the consumer demand for supplements continues to increase, you’ll find that more and more competitors are entering the field. Developing an aesthetically-pleasing supplement label design for your brand will help your product to resonate with your target audience. Successful brand design and promotion will help to boost your supplement’s sales.

Our supplement label design process

For KEX Consulting, it’s incredibly important to provide our clients with support from the beginning to the end of the design process. We’ll be there with you for the market research to help you understand the tactics, designs and color schemes that are currently being utilized by your competitors in the industry. Then, we’ll brainstorm a variety of different eye-catching supplement label designs for you to choose from. Once we’ve narrowed down our choices, our expert design team will whip up some mockups with different styles of text and image placement for the supplement label design.

Supplement label designs that work the best

Through our years of experience in the industry, we’ve found that bright and bold designs with easy readability work best with customers. Listing benefits clearly on the front of the supplement label design also works very well. Call outs with the strongest benefits are a way to grab customers’ attention and additional information on the sides of the label are a way to keep their attention.

The best colors for supplement label design

Colors that work well with the supplement industry include shades of green. Why? Customers who buy supplements care about their health. They have a healthy approach to life and enjoy feeling that they’re making healthy purchasing decisions. The color green is often associated with the environment. Additionally, this is a very gender-neutral color, which can appeal to both men and women. Blue is also a calming color that can also have a sense of authority for your supplement label design, depending on the shade of blue that you choose. Shades of yellow, orange, or lime green can also be great attention-catching colors. We often use these colors for call outs, or highlights on the supplement packaging in order to get customers’ attention fast.

Important text for supplement labels

It’s also important to include strong benefits on your supplement label design. The wording for your labels must be easy-to-read and clear for a wide variety of reading levels. Additionally, it is vitally important to ensure that you have covered all of your bases legally for your supplement label design.

Legal text required for supplement labels in the U.S.

Five statements are legally required on all supplements sold in the United States. These include the name of the supplement, the quantity of the contents of the supplement, the nutritional information, ingredients and the name and location of the business of the manufacturer. KEX Consulting can help you to ensure that you have all the necessary legal information on your supplement label design.

Be sure to only use health claims that meet FDA standards and regulations. Be sure to clearly state that your supplements are not proven to treat any diseases. Remember, that your supplements must include nutritional information. Additionally, if trans-fat is included at more than .5 percent, this must also be clearly labeled on supplements in the United States.

Information regarding allergies should also be included. For example, if any component of your supplement is manufactured in a facility that also handles nuts, this can be life and death information for those with peanut allergies, which can be quite serious. This information must be printed on your supplement label design.

Supplement claims

The U.S. is also quite stringent when it comes to the types of claims that are made on supplement labels. For example, wording such as antioxidant, good source, light, low calorie, cholesterol, and healthy are just some of the words that are policed rather heavily by the FDA. To ensure that your supplement brand is complying with FDA regulations, KEX Consulting will help you to create a supplement label design that is not only well-designed but also legally sound.

Responsive website design is web design with an emphasis on optimal viewing experience. It is achieved by building a websites that work on all devices, browsers and screens regardless of size. Responsive web design is completely flexible regardless of device and is focused on providing an enjoyable and gratifying experience for all website visitors. Responsive web design is very different from traditional website design and developers must know the pros and cons of responsive web design.

How Does Responsive Website Design Work?

Responsive website design incorporates grids and layouts that use percentages rather than absolute measures like pixels in the design. Responsive design can accommodate any screen size by using CSS (Cascading Style Sheets) to change the site lay out according to the end user’s computer screen resolution. This allows one website to be viewed across a wide range of devices, including mobile phones, tablets, laptops and desktop computers. The result is an enhanced end user experience for both traditional computer and mobile device visitors.

Do I Need A Responsive Website?

Today worldwide internet traffic is just about evenly split between traditional computers and mobile devices. Understanding how your website will display on the variety of formats is crucial to your company’s success. With mobile web browsing continuing to increase, having a responsive (mobile friendly) website is now essential part of your integrated marketing approach.

Your customers demand your products and services are available anytime, anywhere. Meeting this expectation results in improved brand perception, increased website traffic and more sales revenue. Failing to meet this expectation… well that just isn’t an option.

Having a responsive (mobile optimized) website should be high on the list of any businesses or organization. Responsive design can be more expensive to develop compared to traditional sites however it is a wise investment. Responsive websites improve ROI by enabling your audience to access content and/or make purchases on their schedule (and device of choice). Let us help you determine if a responsive design that delivers a positive end user experience, on all screens and devices, is the best solution for you.

What Makes KEX Direct Response Website Solutions Different

KEX offers strictly direct response-formatted site aimed exclusively at people responding to media. It’s not a “corporate” or “general” site for people searching the internet, coming in via other links or advertising, or returning customers. Our sites have ONE secure landing page without external links. The only place to go is to order. The customer’s vital info must be collected on that same landing page with a choice of the advertised offers in a certain order.

Once selected, the site takes the customer through a “virtual call center” which performs the same functions as a live call center, taking the credit card info first and then bringing through all the upsells, continuity, cross-sells, s&h options, and then to clubs at the end. There’s also a tremendous amount of web marketing that goes into this as well as credit card processing, data management, reporting and data interface with the other vendors in the campaign. KEX was set up to do this specifically for direct response campaigns.

Supplement label design is an incredibly important component in creating your own supplement brand. As the consumer demand for supplements continues to increase, you’ll find that more and more competitors are entering the field. Developing an aesthetically-pleasing supplement label design for your brand will help your product to resonate with your target audience. Successful brand design and promotion will help to boost your supplement’s sales.

Our supplement label design process

For KEX Consulting, it’s incredibly important to provide our clients with support from the beginning to the end of the design process. We’ll be there with you for the market research to help you understand the tactics, designs and color schemes that are currently being utilized by your competitors in the industry. Then, we’ll brainstorm a variety of different eye-catching supplement label designs for you to choose from. Once we’ve narrowed down our choices, our expert design team will whip up some mockups with different styles of text and image placement for the supplement label design.

Supplement label designs that work the best

Through our years of experience in the industry, we’ve found that bright and bold designs with easy readability work best with customers. Listing benefits clearly on the front of the supplement label design also works very well. Call outs with the strongest benefits are a way to grab customers’ attention and additional information on the sides of the label are a way to keep their attention.

The best colors for supplement label design

Colors that work well with the supplement industry include shades of green. Why? Customers who buy supplements care about their health. They have a healthy approach to life and enjoy feeling that they’re making healthy purchasing decisions. The color green is often associated with the environment. Additionally, this is a very gender-neutral color, which can appeal to both men and women. Blue is also a calming color that can also have a sense of authority for your supplement label design, depending on the shade of blue that you choose. Shades of yellow, orange, or lime green can also be great attention-catching colors. We often use these colors for call outs, or highlights on the supplement packaging in order to get customers’ attention fast.

Important text for supplement labels

It’s also important to include strong benefits on your supplement label design. The wording for your labels must be easy-to-read and clear for a wide variety of reading levels. Additionally, it is vitally important to ensure that you have covered all of your bases legally for your supplement label design.

Legal text required for supplement labels in the U.S.

Five statements are legally required on all supplements sold in the United States. These include the name of the supplement, the quantity of the contents of the supplement, the nutritional information, ingredients and the name and location of the business of the manufacturer. KEX Consulting can help you to ensure that you have all the necessary legal information on your supplement label design.

Be sure to only use health claims that meet FDA standards and regulations. Be sure to clearly state that your supplements are not proven to treat any diseases. Remember, that your supplements must include nutritional information. Additionally, if trans-fat is included at more than .5 percent, this must also be clearly labeled on supplements in the United States.

Information regarding allergies should also be included. For example, if any component of your supplement is manufactured in a facility that also handles nuts, this can be life and death information for those with peanut allergies, which can be quite serious. This information must be printed on your supplement label design.

Pay per click or PPC, is an advertising method that produces website traffic by generating clicks via paid ads that appear on search engines when an ad is clicked (rather than “earning” clicks organically). PPC ads are tied to keyword phrases that are relevant to the advertiser’s target market.

  An advertisement will be displayed when certain keyword searches are made and match those of an advertiser. When this ad is clicked, the searcher goes to a predetermined page on a website and a fee is charged by the search engine (hence Pay Per Click). These sponsored ads typically appear above, below or to the side fo the organic or natural search engine results.

  The display order of pay per click ads on the search engines is usually determined by a bidding system and other factors such as quality score and site content. This means that PPC marketing rewards not just the highest bidders but rather those with quality content, ads and campaign performance. In essence, the better your site content, ads and campaign performance, the higher your click-through rates and the lower your cost per click.

  Pay Per Click Advertising Helps Everyone

  By delivering highly targeted ads to search engine users, not only do you provide potential customers a pathway to your product or service, you also help the search engines provide a more beneficial end user experience.

  Searchers – Research shows that web searchers click paid ads more than all other forms of online advertising. This suggest most people like having ads of related, highly revelant products and services displayed based on their search query.

  Advertisers – PPC allows advertisers to connect to an audience that is proactively and specifically searching for your their product or service.

  Search Engines – PPC helps search engines provide both the end user and website owner with the best possible experience. Search engines are able to provide relevant results and highly targeted advertisements.

  Is Pay Per Click Advertising Right For You?

  PPC advertising is a unique opportunity to connect directly with potential customers. It is a highly effective way to increase your customer base by generating low cost leads from searchers actively looking for your products and services. Pay-per-click is a great tool for internet marketers as it instantly shows the cost effectiveness and/or profitability in real time.

  Pay per click marketing can work for nearly all businesses. Whether you are selling products with an eCommerce website, generating leads, building brand awareness or driving foot traffic to a brick and mortar store, PPC can help you reach your goals. As with most opportunities, there are challenges. For your pay per click campaign to be successful you must follow some tried, true and proven practices to achieve the desired results.

  Pay Per Click Services from KEX

  KEX provides complete Pay Per Click services that allows you to greatly improve your paid search campaigns by focusing on three main areas of emphasis:

  Keyword Research – PPC keyword research is the core of any successful paid search campaign. KEX utilizes keyword generators that provide comprehensive yet relevant and specific list of keywords to target via PPC. Finding keywords that produce a high click-through rate with a low cost per click lead to increased leads and conversions. Your keyword list must include long tail keywords which are more specific while less commonly searched resulting in a higher click through rates, a lower cost and higher conversion rates. In addition, negative keywords should also be utilized to prevent your ads from displaying for unrelated searches not relevant to your business that are unlikely to convert.

  Keyword Grouping – The grouping and organizing of keywords is essential to the long term viability of PPC campaigns. Without the proper structure and organization, a pay per click campaign will not produce optimal results. Generating an enormous list of keywords is great but it requires the right organization for the keyword list to be effective and produce results.

  Campaign Management – The management of a PPC campaign includes monitoring of several variables including keywords, groups, ads, bids, strategies, etc. The use of analytics is also vital in order to dig deeper and really understand the results of your PPC campaign. Continuous analyzation is essential to the viability and success of your campaign. Making adjustments and optimizing your campaign is an ongoing process.

  Contact KEX today to discuss our Pay Per Click services and how they can help you achieve your goals.

Email marketing, at is core, is simply leveraging email in order to market directly to customers and potential customers. With this in mind it could be said than each and every email sent to a customer or potential customer falls under email marketing.

  Typically email marketing uses creative emails (or simply text emails) to solicit a response from the recipient. It can be used to stay in contact with customers through something like a monthly email newsletter or to create new customers by presenting special deals of offers. Email marketing is also very effective in building brand loyalty and brand awareness.

  Email marketing is usually done by sending a large volume of emails to a designated list. This can be a customer list or an outside list purchased strictly for the purpose of generating new leads or sales.

Email marketing, like many marketing activities conducted online, can be tracked in real time. Once a campaign is created and launched you can easily see metrics such as opens, click throughs and other actions in order to evaluate the overall success of the email campaign. In addition, when compared to other traditional marketing options, email marketing can be significantly less expensive and cost effective (direct mail can be drastically more expensive than email campaigns). Plus today over half of ALL Americans check their email at least once a day, therefore you message usually ends up in front of the desired audience.

  Let KEX be your guide to Email Marketing. We have years of experience managing successful email campaigns.

  Direct Response Internet And Web Marketing

  Successful direct response internet and web marketing is certainly dependent upon first designing a high converting, revenue maximizing website. However this is ONLY the beginning of KEX’s direct response services. Next we develop custom revenue generating direct response internet marketing plans that maximize your ROI. From SEO and PPC to opt-in email and social media campaigns, KEX has you covered.

  •             Multi-Channel Marketing Integration

•             Targeted Global, National, Regional or Local Marketing

•             Search Engine Marketing

•             Search Engine Optimization (SEO)

•             Paid Search or Pay Per Click (PPC)

                Performance Based (Affiliate Cost Per Order)

                Online Media Buying

                Online Retail Distribution

                Social Networking

                Opt In Email

                Live Chat and Exit Chat

                Remarketing

                Mobile Marketing

  Content Blog Marketing

  Content marketing is the creation of relevant, stimulating and valuable content that is to be used for marketing purposes. More precisely it is the development of content for distribution to attract, acquire and engage a target market – with the end goal of producing profitable customer actions. Content marketing uses a number of formats including blog posts, articles, videos, photos, graphics, white papers, ebooks, case studies and how to guides/instructional information just to name a few.

Rather than focusing on selling your products and services, content marketing informs your customers. It provides a deeper understanding of your products and services. It answers questions and assures potential customers your business has the solutions they need. Great content marketing should make a person read, think and behave according to the makeup of the content. Ultimately content marketing is an effort to increase brand loyalty through informational means.

Nutraceutical, dietary supplement and vitamin label printing can be complex however at KEX we make it simple with modern digital label printing solutions. We also employ a high definition four-color process that surpasses any lithographic quality.

  Custom Digital Label Printing

  Digital label printing is truly the ideal solution for most nutraceutical, dietary supplement and vitamin labels. Typically nutraceutical and health supplement companies offer numerous types of products and supplements. Using tradition four color printing, each of these label versions would incur expensive plate and pre-press charges.

  Thanks to our state-of-the-art digital label printing we eliminate plate and pre-press charges and pass the savings on to you. In addition our customer digital label printing reduces material waste, produces a much faster turnaround time and significantly improves label quality.

  Digital label printing allows you to easily purchase labels when you need them without the waste, delays, headaches and expenses of traditional printing methods. You can easily redesign your label for seasonal, regional, special or test promotional offers without overly expensive printing cost.

  Using state-of-the-art Xeikon digital label printing equipment, KEX can easily accommodate your customize order exactly to your specs. Our Xeikon digital label printing equipment, your labels will be printed in an accurate, consistent and vibrant manner. You receive print-to-print registration, opaque whites for clear label designs and consistent color matching capabilities.

  Whether your label printing requirements include a complex label design, generating maximum store shelf exposure or working on a fixed budget, we will provide you exactly what you need. The combination of our Xeikon digital label press and our extensive finishing equipment allows us to produce any custom label with the finishing treatments you desire.

  At KEX we pride ourselves on utilizing the most technologically advanced equipment that is highly efficient and cost effective so you, our customers, get the highest quality label possible at the lowest possible price. Contact us to learn how KEX can reduce your label printing costs, improve your brand image and change your perception of digital label printing.

  Digital Label Printing or Traditional Four Color Label Printing?

  Digital label printing and four color label printing both produce high quality labels. At KEX we can print your labels using either process. This enables us to keep your label costs low regardless of the quantities you need since we always choose the method best suited to your project.

  The printing process of digital label printing and traditional label printing is vastly different. And these differences are why the two methods are now viewed equally by some.

  Here is more information about the difference between digital and traditional label printing.