#supertanker

The Power of Momentum in Internet Marketing: A Supertanker's Insight

Imagine trying to stop a fully loaded supertanker at sea, cruising at a steady 16 knots, which translates to around 18 miles per hour. This massive steel behemoth, carrying its weight in cargo, takes approximately 20 minutes to come to a halt. That’s right—20 minutes. It’s enough time to make a sandwich, draft a to-do list, and maybe even ponder your life choices. But what does this maritime musing have to do with internet marketing? More than you might think.

Supertankers exemplify momentum in its most palpable form. Their sheer size and speed are a great metaphor for the slow build and eventual unstoppable force of a successful marketing campaign. When setting out on a marketing initiative—be it launching an email series, a social media blitz, or implementing a comprehensive blog strategy—the initial stages can often feel sluggish. Early efforts may seem futile, echoing in silence, with little to no immediate results.

This early phase demands persistence and patience as you lay the groundwork. Every email sent, each social media post published, and every blog article crafted contribute to the start-up process. At first, these efforts may resemble fruitless endeavors, but with consistency and time, momentum gradually builds. Like that lumbering supertanker, once set in motion, the force becomes significant and hard to interrupt. Your campaign transforms into a dominant presence, creating ripple effects across your audience.

However, momentum is a double-edged sword. Just as consistent effort can propel your marketing machine forward, neglect or inconsistency can slow it down. Halting your content flow, pausing ad campaigns, or fading away from audience engagement doesn't result in an instant stop. Instead, much like the slow deceleration of a supertanker, these actions initiate a drawn-out diminishing of momentum, demanding even more time and energy to regain that earlier force.

The key is steadfastness. Even when the landscape appears barren and void of engagement, maintain your course. Each piece of content produced adds to the underlying energy of your marketing engine, accumulating unseen power. Once the threshold is crossed, and true momentum is achieved, the impact is extraordinary and pervasive. The marketing force becomes a resilient entity, capable of cutting through challenges with ease.

Consider this principle as you develop and refine your marketing strategies. You're not just generating content or running campaigns—you're at the helm of a supertanker. Direct it with prudence and consistency. Trust the process and sow the seeds today for the formidable momentum to come.

Momentum is the unseen backbone of successful internet marketing. It requires dedication, perseverance, and above all, patience. Eventually, these efforts culminate in a marketing juggernaut that becomes difficult to derail. In steering this ship, embrace the journey and let motivation drive sustained progress and eventual triumph.

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Here's a collection of environment pieces I've done throughout 2020 to 2022. They still have some of the roughness inherent to my earlier art, but I still like what I accomplished with them.

The first two were colored sketches, and both were products of me experimenting a bit with Firealpaca's tools. The first one I don't have too much to say about, aside from it being wonky and the clouds looking more like smoke. The second one has this almost dreamlike quality that I wish to recapture with my newfound knowledge someday.

The character in the third image is Floyd Maddox, another OC like Matrona who came from that old, scrapped story project. Unlike Matrona, I had the foresight to scrap Maddox earlier when I realized he wasn't going to work out.

While not one-to-one, the bridge and mountain pieces borrowed their palettes from PS1 Spyro levels--Spooky Swamp and Skelos Badlands, respectively. The latter piece holds up the best in my opinion, as it showcases a better understanding of atmospheric perspective, and I intend to reuse the method I used to set it up again in future pieces.

I'm not sure what direction I was going for with the alleyway piece; maybe I was going for that aforementioned dreamlike vibe in the second image. But the last image, depicting a supertanker at sunset, is probably the best of the bunch. Even though I wasn't trying too hard, I like how I accomplished this by making some brush strokes, duplicating the layers they were on, and playing around with the transparency of each copy. I tried this method again with the cloud piece--my last background like this for some time. I wonder how something these would look now that I've gotten over my fear of anti-aliasing.

We're starting to approach some of my most recent work now, and for that, I'll eventually start uploading pieces individually, as I have significantly more to say about my single pieces during late 2022 than I do about most that came before.