Dec 5, 2016
Asda
In 1999, Asda became a part of Walmart which serves over 200 million customers per week.
Each store has around 18 million customers per week. This is a huge target audience for our beer brand which means that we should follows the values and guidelines set by the current supermarkets.
All of the target markets we have researched want nothing more than to satisfy the consumer. In order to do so, the product should be ‘home made’; produced in Britain and to be sold at a reasonable price, comparing appropriately with beers alongside it.
