#supercool creative

Worthwhile advice on marketing for long-development cycle world of games.

"My thought was, 'This is my Twitter. I can do whatever I want,'" Franco said. "But certain companies I work with contacted me about what I was saying."

This was Franco’s statement to the press in response to the deletion of his Twitter account on April 1, 2011.

It makes sense that Franco, forever in the spotlight and under the microscope, was not allowed to express himself any which way he wanted, but who’s to say that we can’t learn from his brilliant and captivating use of social media?

Adding over 10,000 new Twitter followers every day, James Franco had his audience enchanted.

This is a concept that Guy Kawasaki explores in his novel, Enchantment.  To ‘enchant’ someone is to “delight [them] with a product, service, organization, or idea;” therefore, acquiring “voluntary and long-lasting support.”