Tata Consumer Products is modelling its approach to double direct reach to customers, says CEO - ET Retail
Tata Consumer Products is modelling its approach to double direct reach to customers, says CEO – ET Retail
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NEW DELHI: Tata Consumer Products Ltd is redrawing its entire sales and distribution system to be more direct, active and digitised and aims to double its direct reach in the next 12 months responding to the challenges of the coronavirus pandemic, a top company official said. The Tata group FMCGfirm is shifting its focus on innovation also and is targeting to double the contribution from…
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