#subversiveprep

One of the most viral fashion trends in 2024 that truly "slayed" was the coquette aesthetic. This ultra-feminine style, featuring lace, bows, ruffles, and soft pastel hues, continued to captivate fashion lovers well into 2024. It became widely popular on social media, driven by TikTok and Instagram influencers who embraced this whimsical, romantic look. The trend was also adopted by major designers, like Simone Rocha and Erdem, who gave it a bold twist by adding edgy, gothic accessories like black lipstick and heavy boots​

Another trend that gained significant traction was sheer fabrics, which were spotted on multiple runways, including Coach and Prabal Gurung. Whether it was in the form of fully sheer dresses or sheer accents layered over other pieces, this style allowed people to experiment with varying levels of transparency, balancing modesty and boldness

Both these trends resonated with a broad audience because they offered a playful yet dramatic aesthetic, blending the ultra-feminine with edgier elements.

What's In: Subversive Preppy: Classic preppy styles like cardigans and pleated skirts get a daring update with unexpected pairings like tulle, sequins, and angular shapes. This mash-up of feminine and masculine elements is a fresh take on the preppy look​

Punk Rococo & Coquette Influences: Coquette-inspired looks continue to evolve, now infused with edgy, punk elements. Think bows, frills, lace, and tulle paired with bold, gothic accessories. This trend blends ultra-feminine and rebellious vibes

Demure Elegance: For a more polished aesthetic, demure styles are in. This includes lace skirts, brown satin, pinstripes, and kitten-heel mules. These timeless pieces create sophisticated and understated looks​

Sheer Fabrics: Sheer clothing remains strong, with a variety of options from fully transparent to subtly sheer layers, allowing for as much or as little skin as desired

Scarlet Red: The vivid scarlet shade continues its reign as a dominant color for 2024, showing up in everything from leather to sequins​

What's Out: Overly Structured Outfits: As fashion embraces more flow and movement, rigid tailoring is fading in favor of more relaxed silhouettes

Maximalist Florals: Though florals are still present, the exaggerated prints from previous seasons have given way to more delicate, pastoral motifs​ Mini Bags: With oversized totes taking center stage, mini bags are starting to lose their popularity​

This year’s trends blend both softness and strength, offering a playful yet practical approach to fashion.