#subhikshaf2c

Subhiksha is India's first vertically integrated multi state co-operative society, run and managed by farmers.

- Farmers sell directly to end consumers, without any intermediary.

- The produce & price are directly controlled by farmers through the co-operative set-up.

- Every produce bears the name, location and photo of the farmer and his family, ensuring traceability of all products.

- Consumers and farmers meet periodically through the Krishi Melas to mutually learn, understand each other, and improve the process.