Style Tiles for a women tattoo artist convention website I have to design and code.
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Style Tiles for a women tattoo artist convention website I have to design and code.

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Sherlock Holmes Style tile
After finding out what colour scheme and typography that I would be using for my Sherlock Holmes website, I began putting together a style tile to help me, get an better idea of the overall look and feel of the website but also to help me communicate to my peers on what the ideas is about.
So first I began sketching ideas on what my style guide should look like:
Then after having a idea on what it should look like, I started bring it too life in Adobe illustrator, Here is the final result:
Weather App: Style Tile
Having created the original designs for the weather app, I decided to rethink the look and feel. I wanted the appearance to look clean and more modern. The purpose of the green, yellow and red is for the use of important messages. The dark blue and turquoise are meant to reflect both the weather and health. I went with Sofia Pro Soft as the font for the logo as I felt it has a harmonious feel appropriate enough to represent weather and health. Encode Sans was included to give the feel a bit of a twist, although I’m not 100% sold on it. For the buttons I wanted them to have rounded edges to give it a friendly feel. I’d use the colourless button as a text field and the coloured one as a button. You may notice I included a subtle round background, this is to represent a sun, and also aids the friendly and harmonious feel around the brand.
I’m not completely satisfied with the brand, I think some aspects could be questioned, but overall I think it is good enough for now.
Takahe Project Style Tile
For the website I wanted the colours to be as representative to the takahe bird as much as possible. I also wanted the colour scheme to be somewhat reflecting of the New Zealand culture, which is to be adventurous and brave, and I kind of feel this style can do it justice. For the font I went with Skranji. I felt this somewhat playful font works well with the spirited apparel of the takahe, and thus decided to use it for headings, as I think it would look distracting on the copy. For the main paragraph copy I’ve gone with PT Sans. It’s got a similar style to it but is much more readable on copy than Skranji. I’ve kept the text colour as a subtle white, I don’t really intend to use another colour as I’m not sure it’s needed, but I will see as I’m creating the website. In regards to the textures I’ve included a colourful square to represent the takahe’s colours and am considering using this for imagery. The second texture is a simple illustration of grass and intend to use it for certain parts of the site.
Overall I am satisfied with the style and now look forward to get working on the website.

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Heroes & Villains: Digital Style Tile
I stayed with my instinct in the end and persevered with the more traditional style of Sherlock Holmes. Whilst looking through various serif fonts, I decided to go with EB Garamond, as I felt it suited the mood the most. As you can tell by the colour scheme, I am going for a more historical feel. In my mind I was thinking of old papers, tables and walls which I felt best reflected the era in which Sherlock was originated. I’m not overly satisfied with the final style presentation but for a draft test prior to the Takahe project, which I intend to be much better than this, I’ll take it as something to improve on.
Style Tile Inspiration 1
As I was looking for dark-themed style tiles, I came across this one. Whilst it may not entirely relate to a Sherlock theme (or maybe it would, depending on your angle), I can imagine this resembling some of the characters from the heroes & villains cast. The big title at the top with the catchy description underneath, I think would be an interesting option. I can imagine this type of style tile being used to depict some swanky crime programme, but this isn’t a modern era story we’re making this for, as much as I’d be interested to go along with something like this. We’ll see how it goes.
Key Points
Is it viable to add a twist in mood / style towards this specific era / character?
How does the elements (type, colour, wording etc) fit within the character?
Source
Flightless
Don’t Forget...
Art direction. Whilst it’s good to have these ideas for the moodboard and style tile, it’s important that the final compositions evoke the right emotion. So whilst a ‘complex’ layout might be interesting in concept, what does a complex layout look like? How would it make, for instance, a client feel? Would they connect more to something like that or to something which looks like an investigation wall? These are points I also need to consider.