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BBA in Digital Marketing in Delhi – Aravali College

Empowering Students with Knowledge, Skills, and Values

CPJ College of Higher Studies & School of Law, situated in Narela, Delhi, is a well-regarded institution offering undergraduate programs in Commerce, Management, Computer Applications, Journalism, and Law. Operated under the aegis of the Rishi Aurobindo Educational Society, CPJ College is affiliated with Guru Gobind Singh Indraprastha University (GGSIPU), New Delhi. Since its inception, the college has steadily gained recognition for delivering quality education with a focus on academic excellence, professional training, and ethical grounding.

Location and Campus

CPJ College is located in the clean, calm surroundings of Narela, North Delhi. Away from the city’s hustle yet well connected by road and public transportation, the college offers a peaceful academic atmosphere that fosters focused learning.

The campus is thoughtfully designed to support academic rigor and extracurricular development. Facilities include:

Smart classrooms with AV equipment

Advanced computer labs

State-of-the-art moot court for law students

Central library with digital resources

Wi-Fi enabled campus

Cafeteria, student common rooms, and seminar halls

Legal Aid Clinic for community legal engagement

The college campus emphasizes a student-friendly environment, safety, and discipline.

Academic Programs

CPJ College provides a range of professional undergraduate degree programs tailored to meet evolving industry demands. All courses are approved by GGSIPU and follow its syllabus and examination guidelines.

Undergraduate Programs Offered:

BBA (Bachelor of Business Administration)

BCA (Bachelor of Computer Applications)

B.Com (Hons.) (Bachelor of Commerce Honours)

BA (JMC) (Bachelor of Arts in Journalism and Mass Communication)

BA LLB (Integrated Bachelor of Arts and Bachelor of Law)

BBA LLB (Integrated Bachelor of Business Administration and Bachelor of Law)

Each program is structured to combine theoretical concepts with practical exposure. The college incorporates projects, internships, seminars, and industry interaction to give students a comprehensive understanding of their field.

School of Law

The School of Law at CPJ College has gained a solid reputation for delivering high-quality legal education. The college offers five-year integrated law programs — BA LLB and BBA LLB — that cover core legal subjects, business, and humanities.

Students benefit from:

A fully equipped Moot Court Hall for hands-on legal training

Regular Legal Aid Camps and awareness drives

Internships with courts, law firms, NGOs, and government bodies

Expert-led seminars and debates on constitutional, criminal, and corporate law

Visits to Delhi High Court, Supreme Court, and Parliament

This practical orientation ensures that law students develop critical reasoning, public speaking, research skills, and legal writing capabilities.

Faculty and Teaching Methodology

The college is proud of its experienced and academically qualified faculty members. Many have doctoral degrees and industry experience. The college emphasizes faculty development and keeps them engaged in research, publications, and seminars.

Teaching at CPJ College is interactive and student-focused. Highlights of the methodology include:

Use of audio-visual content, presentations, and case studies

Continuous assessment through assignments, projects, and class tests

Encouragement for group discussions, debates, and quizzes

Expert lectures from industry professionals and visiting faculty

Regular feedback mechanisms to improve student performance

Research and Extension Activities

CPJ College promotes research-based learning and encourages students and faculty to engage in academic writing and paper presentations. Students are also involved in field studies, surveys, and industry research as part of their curriculum.

The college regularly hosts national and inter-college seminars, webinars, and conferences, promoting a culture of intellectual engagement. Law students actively participate in moot court competitions, legal quizzes, and drafting exercises.

Career Development and Placement

The Training and Placement Cell at CPJ College is responsible for guiding students toward suitable career opportunities and skill enhancement. The cell organizes:

Resume-building workshops

Soft skill and personality development programs

Aptitude and reasoning tests

Mock interviews and group discussions

Career counseling and industry interaction sessions

Placement Highlights:

Campus placements in companies like HCL, Wipro, TCS, Deloitte, and Times Group

Internships with law firms, media houses, and IT firms

Career support for students preparing for competitive exams, government jobs, and higher education

The college maintains strong relations with recruiters and alumni to expand placement opportunities.

Student Life and Co-Curricular Activities

CPJ College fosters holistic development by encouraging student participation in cultural, sports, literary, and technical events. Various clubs and societies operate under faculty mentorship to give students a platform for creativity and leadership.

Key activities include

Annual fest with music, dance, and talent showcases

Literary events such as debates, essay writing, and elocution

Sports tournaments at inter- and intra-college levels

NSS activities, including cleanliness drives, blood donation camps, and community service

Journalism workshops, media coverage events, and photography exhibitions

Such engagement helps students develop interpersonal skills, teamwork, and confidence.

Industry Interaction

To bridge the gap between academics and industry, CPJ College regularly organizes:

Industrial visits

Corporate talks and alumni lectures

Workshops on entrepreneurship, digital marketing, legal ethics, and IT tools

Collaborations with corporate training partners and legal consultancy firms

This exposure gives students insights into current industry practices, trends, and expectations.

Admission Process

Admissions to all programs are conducted as per Guru Gobind Singh Indraprastha University (GGSIPU) norms. Students must appear for the university’s CET (Common Entrance Test) and participate in centralized counseling.

Eligibility (as per GGSIPU norms):

BBA, BCA, B.Com (Hons.), BA (JMC): Passed 10+2 with minimum 50% marks

BA LLB, BBA LLB: 10+2 with 50% marks and qualifying CET Law exam

The college also offers scholarships to meritorious and economically weaker students based on academic records and performance.

Vision and Mission

Vision:

To be a center of excellence in higher education, nurturing professionals who contribute meaningfully to society through knowledge, ethics, and innovation.

Mission:

To provide quality education through a rigorous academic framework

To develop critical thinking, leadership, and technical competence

To inculcate values of integrity, inclusiveness, and civic responsibility

To foster an environment of lifelong learning and innovation

Conclusion

CPJ College of Higher Studies & School of Law stands as a growing and forward-looking institution committed to producing well-rounded graduates who are academically competent, socially responsible, and professionally skilled. Through its affiliation with GGSIPU, dedicated faculty, modern infrastructure, and industry-aligned education, the college prepares students for successful careers and meaningful contributions to society.

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