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TU’s Studio Blue promotes local organizations, national companies
Kimberly Poff
Staff Writer
At a convivial gathering last Friday afternoon on the second floor of the business college the members of Studio Blue did what they do best: promotion. The odd thing about it is they were promoting themselves at an open house.
Dr. Wood, Associate Professor of Marketing and the director of Studio Blue, explained, “A lot of people don’t know we’re here because we’re always so busy doing other things.”
Studio Blue has indeed been very busy out in the community. Some of the notable companies and organizations they have worked with include Nordam, U.S. Cellular, the Gilcrease Museum, Family and Children’s Services, TU BlueCrew and Red Bull.
Students are most likely familiar with the TrueBlue Neighbor’s Benefit Shirt, the proceeds of which go towards the university’s community outreach program. Right now the group is filming videos of Joey, a zoo keeper puppet, for the Tulsa Zoo.
Located in 200-D of Helmerich Hall, StudioBlue is trying to get the word out to all students, not just those in the business college or the marketing major, about the resources available to them.
“‘A creative greenhouse’ is not just our tagline,” says senior marketing major Kristina Merkle, “this really is a place to make innovation happen.”
The resources in the room certainly live up to that assertion. The walls are all magnetic and covered in chalkboards and whiteboards.
There are several computers, all with state-of-the-art creative software. A green screen pulls down from the ceiling to cover a large corner of the room.
The most impressive piece of equipment, however, is the recently purchased MakerBot. The MakerBot is a small-scale 3D printer which rapidly prints plastic models.
All of this equipment not only helps marketing students with projects, but is available for everyone to use. “Everyone is creative,” said Dr. Wood, “and all majors can learn how to innovate.”
The tools in Studio Blue are designed to allow all students to creatively innovate in their own disciplines.
In fact, Helmrich 200-D is exclusively for student use from 6pm to midnight on weeknights, but the room can be reserved at other times for group meetings.
For those looking for other ways to get involved with Studio Blue, there are loads of opportunities. This Friday Studio Blue will be filming spots with Joey at the Zoo. From 10 a.m. to noon every Friday students can come learn how to use the 3D printer.
Students can also apply for the NOVA fellowship before October 15. The NOVA fellowship is a 15-hour certificate in applied innovation. The program’s aim is “to give students an unforgettable experience that develops their unique talents and shows them how to apply them to real-world project.”
Whether you would like to relax in a beanbag chair and get some reading done, or want to try out the rapid prototyping machine, Studio Blue is open. Check out their website: www.utulsa.edu/studioblue for more information.