#strategycontent

First of all we need to understand the below points:

What is “SEO content”? What types of SEO content are there? What is my SEO content strategy? If you have any questions about strategies for SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post. (Useful bluehost link)

Get started now!

What Is SEO Content? When we understand what marketers mean by SEO content, it will be helpful to break down the phrase into its component parts:

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below). So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.  (Useful bluehost link)

I’m not going to tell you everything you need to know about optimizing your content for search engines here. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

Research the Keyword: If you want to generate traffic through search, it’s best to do research on keyword before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics (or find keyword niches!) that people are already searching for information about. (Useful bluehost link)

Optimization on Keyword: Know where and how to use keywords in your content to maximize search ability.

Organization of Content: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

Promotion of Content: By increasing the visibility of new content you create and by sharing it on social networks and building links to your content (both internally and from external sites).

A Quick Word on Intentions Do keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Different types of SEO Content:

Product Pages – Consider these as the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page. (Useful bluehost link)

Blog Posts – Blogs are the easiest ways to create a regular stream of effective SEO content. Blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)

Articles – This is the main kind of content you’ll find on most newspaper- or magazine-style websites. (Useful bluehost link)

Videos – Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business. In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article.

Infographics – These are large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page.

Slideshows – Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.”

Glossaries – If you work in a specialized industry, a well built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms.

Directories – It is a useful taxonomy of links to sites or resources around a given topic. For example, a wallet blog might create a directory of places to buy wallet, from major department stores to independent shops around the country.

These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless. Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO.

There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is geared toward those who are already familiar with your product or service. The site may have others that stumble across it, but it would be OK with you if your site were a bit like an unlisted number with just a few friends who know how to get in touch with you.

There could be non-profit websites that fear their information to a very limited group of interests. They may not be inclined to enact SEO strategies to get people to visit the site. It’s possible they feel they are in enough of a niche category that if you really want to find them it won’t be hard with standard search engine listings.