#storywork

Writing a story. Main characters are two boys who live in the desert. Besties. Barely getting by. But they’re always having a blast.

When I first encountered business and its evil sidekick marketing, I was disgusted. My narrow view of business was an image more nightmarish than Death of a Salesman. In my imagination, business bore the black heart of fairy tale villains, its pale flesh wrapped in oxford cloth and khaki, wreaking of artificial fragrance and starch. I ran with my childish spirit as far from the beast as possible. Or so I thought. 

When I opened Art Box Records in April 2004, I quickly realized the beast of capitalism had found me. I was a 23 year old entrepreneur and I about to bankrupt my first company. 

I looked to the icons of counter culture for ideas that would save me from the fate of the commercial world– I followed artists into the woods. Their mythic lives, originally fed to me through the lens of MTV and VH1 Behind the Music, seemed to rise above the bullshit of business. Most of all, artists appeared to expose the wizard of marketing, unmasking the manipulators and liars of the propaganda machinery. 

And like any great fairy tale, the hero faces the beast. And the first battle changed everything; especially the hero, especially the beast. 

I am proud to announce I have officially launched my third company this week- StoryWork, Inc, a new media marketing and ad agency focused on storytelling strategies developed by me and my business partner and Vice President, Faye Petree.

Third times a charm.