#store_builder

Optimizing an ecommerce landing page is about providing the best user experience. The more, informative, efficient, and inclusive landing page, the higher will be the conversion rate. The average conversion rates for ecommerce websites is 2%. However, every website is different, and you can get more or fewer conversions based on your performance in the market. Landing pages help in boosting the conversion rates due to its tailored and conversion-centric user experience.

What is a landing page?

A landing page on an ecommerce website is a patented channel with the goal to convert the incoming traffic into a competent sale. Landing pages focus on conversions more than that of the size of the information provided.

As quoted by Tim Ash – the author of Landing Page Optimization:

“If the visitor can’t find something easily, it does not exist. If you emphasize too many items, all of them lose importance. Any delay increases frustration.”

Ecommerce landing pages help in driving traffic to your store and motivating them to continue engaging with your store and ultimately persuading them to make a purchase. Landing pages help in providing your potential customers with more relevant experience for the ultimate goal of converting them to your customers. Every customer is unique and requires different types of engagement and attention to be convinced of a purchase. Due to this reason, as store owners, you must cater to the unique requirements of each targeted customer by tailoring your store.

What is the need to create landing pages?

A landing page is simply known as a dedicated page that takes the visitors from and ad or searches to the next step in the process of sales. Store builders believe that creating landing pages help them bring in more customers. Usually, store owners consider adding some dedicated sales messages, coupons, and such that are tailored for a specific group of customers.

However, many customers find it a hindrance in the first page they view as they could be visiting your store with a specific product or purpose in mind. Landing pages eventually can turn out to be a wall between your products and your customers. Rather than building up this wall for your customers, you must consider simplifying the same for your customers. Your customers must find it easy to learn about your store and get interested to purchase products from your store.

You can do all these by optimizing your landing pages to meet their requirements. Optimizing the landing pages include improvising the product pages – the universal landing page in the ecommerce industry. However, in order to exactly know what is to be optimized, first, you’ll need to know what is popular.

When it comes to color and ecommerce, nothing’s ever black and white.

For so many people visuals matter the most, and your customers are the same. They might not consciously notice the color scheme of your store or catch the exact red hue of the call-to-action button you’ve spent weeks choosing, but their subconscious is hard at work all the time. And there, the color takes the cake.

Customers want only 90 seconds to take a snap judgment about you and your product. This is true for online shopping especially because customers can’t utilize their other senses to make a decision. In addition, up to 90% of this judgment is dependent on color alone.

The human eye can see about 10 million unique colors, so picking a color scheme for your business can seem to be a mission impossible. It doesn’t help that colors are basically just a pigment of our imagination – each person sees colors a little differently. No wonder that the white/gold vs blue/black dressgate got 4.4 million tweets in just 24 hours.

But don’t worry – there’s a science behind it all that just might help! And that’s why we’re gonna look at color theory, color psychology, and how they can help you get the best out of your ecommerce business.

Color theory

Let’s begin with the basics, which for this situation means color theory. Basically, it’s the science and art of colors that looks at how we perceive, mix, and apply them. Color theory strives to create a logical structure for using color, and it all begins with the oh-so-familiar color wheel.

Color Wheel

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