I came across this commercial, launched by the Government of Canada, which discusses the effects of cyberbullying.  Stop Hating Online is a national awareness campaign that discusses the consequences of participating in inappropriate actions online. It is interesting to note that our government is launching #WordsHurt on Youtube, which happens to be the first time the Government of Canada has used this type of social media platform. The goal is to create a national conversation regarding this issue, therefore advertising on social media sites, such as Facebook, Twitter and now Youtube, will attract to the young adults who are participating in these actions.