Your content stays fresh for about 24 hours. And then it goes stale.

Stale content reeks, like a goldfish in a bag, shoved into the heat register, for a month.

“My god! What IS that smell?” Oh, it’s last week’s blog post.

Are we so enamored with the hot, the new, the topical that we absolutely refuse to look back into the past for content?

OK, here’s a test. Most of us here on WordPress have…

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Are you publishing stale content?

Something that hit me a few years ago after the Flathead Beacon​ brought home yet another armload of Montana journalism awards. The question that hit me was “Is the column I publish there of (at least) equivalent quality?” In other words, I’m on the pages of this modern, very successful digital (and weekly print) newspaper with multi-award winning journalists and photographers. Am I bringing down…

Are you writing stale content?

Something that hit me a few years ago after the Flathead Beacon​ brought home yet another armload of Montana journalism awards. The question that hit me was “Is the column I publish there of (at least) equivalent quality?” In other words, I’m on the pages of this modern, very successful digital (and weekly print) newspaper with multi-award winning journalists and photographers. Am I bringing down…