#spicemax

I have always believed that marketing is nothing but propaganda, a propaganda without fear. One of the basics of propaganda is what is known as KISS – Keep It Simple Stupid. The past week saw IndiGo do away with its Fast Forward service in its current form. While a separate counter at the airport will continue, the service won’t include the promise of baggage coming out first.  Of the multiple…

SpiceJet launches frequent flyer programme ‘SpiceClub’ for its members

New Delhi: SpiceJet on Wednesday launched a frequent flyer programme called “SpiceClub” under which members can earn up to 10 reward points on every Rs 100 spent on flight booking, upgrades, meals and other add-ons.

In a press release, the budget carrier said each reward point would be equivalent to Rs 0.50.

It stated SpiceClub (SC) is segregated into four tiers – Classic, Silver, Gold and…