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Have you invested in Shopify development but are facing issues with generating more traffic? Well, one of the reasons for low user engagement can be a high bounce rate. Due to this, you may be losing out on several sale opportunities.

Fast page speed and site performance are essential factors to success in the world of e-commerce. Your Shopify E-Commerce website should load super quickly to avoid low user engagement, high bounce rates, and to not lose out on the sale opportunities. If you have a running Shopify E-Commerce website and looking to optimize your Shopify e-commerce store’s speed for maximum sales conversions, the followings points will help you to significantly increase your site’s loading speed and performance. ​Let’s have a look!

Choosing a Fast and Responsive Theme

The speed of your site store speed depends mainly on the theme. Hence, it is always advisable to look for a fast and responsive theme for the Shopify e-commerce store. Once the theme is selected, it is important to keep it up to date to avoid any errors or slowdowns. Before installing the Shopify theme, it is suggested to run the theme’s preview page through Google PageSpeed Insights and check the suggestions to make the page loading faster for an enhanced user experience.

Compress your images

E-commerce sites are usually image-heavy. If product photos or other graphics aren’t compressed, it can slow down the page loading time. JPEG image format generally has a smaller file size as compared to PNGs. Calibrating your images down to the appropriate size can not only decrease the file size but also shave off the excess page load time. Shopify’s app ecosystem offers numerous options to automate such tasks.

Enhance Performance with AMP

Considering the surging use of mobile phones, your Shopify store must be compatible with mobile phone users as well. While most shoppers operate and shop from their smartphones: it becomes important to guarantee that the Shopify web store is mobile-friendly and has a quick loading time. Shopify allows easy to build Accelerated Mobile Pages (AMPs) that facilitate quick loading time for a better user experience.

Implement lazy loading functionality

Lazy loading allows store visitors to load the product images as they scroll through the store page instead of loading them all at once, which might result in a longer upfront load time.

Minimize Redirects and Broken Links

Many redirects and broken links can cause a performance issue on your Shopify store. Unnecessary redirects create speed issues and can affect the overall load time of the website store. The easiest way to minimize the number of redirects and broken links is by avoiding unnecessary redirects and fixing the broken links.

Using PageSpeed Insights Tool

PageSpeed Insights helps to analyze mobile and desktop performance. An effective tool by Google, PageSpeed Insights provides PageSpeed score and suggestions for the Shopify store page to make the website faster. The tool provides the essential elements for mobile and desktop such as optimizing images, eliminating render-blocking JavaScript & CSS and avoiding landing page redirects.

Reducing the Number of Apps Installed

The majority of apps downloaded via Shopify can add excess JavaScript or CSS files to the store. Even when the app is not in use, the JavaScript or CSS files keep running in the background, thereby slowing the site performance. Hence, it is essential to go through the store and check any irrelevant apps that are not in use and remove them.

Minimize the Number of HTTP Requests

Whenever a visitor visits and loads one of the web pages in the browser, several additional files are loaded including CSS, JavaScripts, design images, and much more. Thus, reducing the HTTP requests and combining & inlining your CSS scripts can work wonders in increasing the loading time of the Shopify store. Other factors that can be considered included minimizing the use of design images, converting images to Base64 code and limiting the number of social buttons on the page.

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