#specificitysells

‘Lose 19 pounds in 3 weeks’ grabs attention more than ‘Lose weight fast.’ Why? Because specifics build trust and make promises believable.

Robert Bly explains in The Copywriter’s Handbook:

‘Specificity sells.’

Here’s an example:

❌ ‘Save time with our app.’

✅ ‘Save 3 hours a day with our scheduling tool.’

When you’re clear and specific, your audience knows exactly what they’re getting.