#spawebsite

I Will design website for spa, massage or any type of salon business. Check our Gig for better reference.

SEO Journey – Real Stories, Real Growth

I once worked with a spa owner in Bac Giang City. She had great taste – stylish, detail-oriented, and deeply invested in her brand’s image.

She told me proudly that she’d paid nearly 20 million VND for a top-tier agency from Hanoi to build her spa’s website.

And I’ll be honest: the site looked stunning. Glossy interface. Smooth animations. High-quality motion graphics.

But then she said something that caught me off guard:

“Clients keep calling me directly… they don’t know how to book online.”

So I checked the site.

No clear “Book Now” button.

Not optimized for mobile – and 70% of her clients browse on their phones.

Content was generic fluff like “the ultimate beauty journey awaits” while real users just wanted to know: 👉 How much is a massage? Do you offer hair washing too?

So what did we do?

I rebuilt the site from scratch – not for an award panel in Hanoi, but for real users in Bac Giang:

Simplified layout with a single-click booking experience

Local keyword-focused copy: “relaxing spa in Bac Giang”

Full mobile optimization: fast, clean, and intuitive

A week later, she messaged me:

“Clients are booking online now – and they love how easy the new site is!”

💡 What I Learned:

A beautiful website isn’t always a useful one.

Big agencies can create flashy designs – but don’t always understand local behavior.

Sometimes, simplicity and empathy beat style and prestige.

👉 I wrote a more detailed version of this case study (with screenshots, booking data, and before/after insights). If you’re a small business wondering whether to go with a big agency or a local designer, this might help you decide: