May 23, 2017
“It’s crazy to me but it’s also really simple — show people something that makes sense to them and is not intrusive and annoying, and they won’t hate you for it. And it’s not just that people respond positively to our ads. They legitimately work better for advertisers. Because we are focusing on a specific audience, the value to advertisers is orders of magnitude higher. The Outline isn’t for every single person on the planet, and that’s the way it should be.”
-Life After Death: Your Media Business will still probably not be saved. But You Could Something Brand New, The Outline
