#sosasha

Today we chatted with Sasha Exeter, one of our Ann Taylor Brand Ambassadors. Joining the blogger world in October 2012 this trend setter is on the rise!

Photo credit:Ryan Hollinrake

  What inspired you to start your blog? How long has SoSasha been around?

      Over the years, people have asked me a ton of questions regarding where I travel, what I'm eating, where I shop, and what I do to stay in shape, so I figured maybe there is some room for my little blog after all. SoSasha.com was launched 8 months ago back in October 2012. I had thought about starting it for quite some time but had apprehensions about entering the over-saturated "blogshere". 

Where did you come up with them name "SoSasha"?

  I cannot take full credit for the name. After much brainstorming and deliberating, I had not come up with anything that I felt was dope enough. Anytime my ex would see something that reminded him of me he would always say, "That's so Sasha!", so I went with that. I feel that the blog totally reflects who I am and what I am about right now in my life so the name couldn't be more fitting.

Do you have a “day-time” job? If yes, where is it/what do you do?

  I have worked in the marketing field for a long time with some great global companies - Imperial Tobacco, premium lifestyle and appliance brands, Kitchenaid and Jenn-Air under Whirpool Corporation, but have recently departed to pursue something on my own, as my own boss, in a related field.

MUST HAVE Summer wardrobe piece ?

  My MUST-HAVE Summer wardrobe piece has to be leather shorts. Over the past year I've literally become obsessed with leather and added so many pieces during the Fall/Winter season that can't exactly be worn during the Summer. I am stoked to have found a chic pair so I can still rock the leather look during the Summer heat.

  Photo Credit: Steve Carty 

Who or what inspires you?

For me, inspiration comes from everywhere. I'm inspired by my mother and the other strong, fabulous women in my life. I often times find inspiration in music, art, film and my savvy sleuthing travels around the world.

Most memorable moment of SoSasha?

Hands down, my most memorable moment over the last 8 months has to be attending World MasterCard Fashion Week as accredited media for the first time.

  Top 3 favourite places to shop? 

  Holt Renfrew: for timeless, classic and luxe pieces

Zara: I am amazed at how they have such trendy pieces inspired from looks straight off the runway at such affordable prices

Black Caviar: one of the most gorgeous retail boutique spaces I've ever seen. They carry the coolest brands (Edith A. Miller, Tom Binns, LemLem, CharliebyMZ, Rodin, Tata Harper and Hotel Costes lifestyle products from Paris). It's like shopping at The Webster in Miami but just outside of Toronto.

Sasha in one of her Ann Taylor Brand Ambassador looks

Photo credit:Ryan Hollinrake

  What are you most excited for this Summer?

  Most excited for some rooftop pool chilling with my girlies and heading to NYC for the U.S. Open!

Are they any other blogs you read on a regular basis that inspire you?

    I have a long list of Bloggies that I am currently reading and inspire me.. here are a few; Style by Kling, Song of Style, The Business of Fashion, High Snobiety, Into The Gloss, Atlantic-Pacific, The Glamourai, The Coveteur and Marcus Troy.

    Best advice you would give to an aspiring blogger?

Stay true to yourself and blog about what you love and inspires you. If your blog is visually driven, make sure your photos are killer and if your blog has more written content, make sure that your personality shines through your writing so it sets you apart from the rest of the pack. Last but not least CONTENT is KING!