#sopexa

Zoevox réalise depuis janvier 2015 le Pavillon France pour Sopexa dans le monde entier . Il s'agit d'un stand collectif de 150 à 2 000 m2 qui regroupe différents exposants dans le domaine de l'agro-alimentaire. La construction est réalisée grâce un procédé de structures aluminium très innovant, revêtues en forex. L'éclairage provient de lightboxes géantes rétro-éclairées, qui peuvent être disposées de façon aléatoire sur les cloisons, en fonction des flux de circulation. La répétition et l'alignement de la signalétique forment un signal très présent au milieu des pavillons des autres nations. Zoevox a fabriqué sur mesures  le mobilier laqué en Chine. Il est identique pour tous les salons mondiaux, ce qui suppose une logistique très importante, au niveau transports, stockage sur les différents continents et manutention. Tous les éléments sont autonomes et fonctionnent sur batterie, qui sont gérées pendant la préparation des salons.

Entre janvier et juin, Zoevox a réalisé les salons suivants : San Francisco, Berlin (janvier et mars), Cologne, Moscou, Nuremberg, Düsseldorf, Londres (avril et juin), Toronto, Shanghai, Milan, Amsterdam, Manille. Certains week-ends, nous avons livré simultanément : Toronto / Shanghai / Milan ou Londres / Amsterdam, ce qui représente un tour de force. Tous ces salons ont été livrés en temps et en heure l'avant veille de l'ouverture au public . Jamais dans le passé, un prestataire unique n'avait réalisé une telle prestation, maîtrisant l'ensemble des continents avec la même qualité et le même souci de détail.

Story & photos by Dr. Michael Lim The Travelling GourmetTM

All rights reserved

The irrepressible Travelling Gourmet gets an update on Wine & Spirits trends from Xavier de Eizaguirre, 64, Chairman of SOPEXA…

MENTIONING Vinexpo’s market intelligence study from the International Wine & Spirit Research, Xavier told me, “China is the world’s largest red wine consumer and consumed more than 155 million…

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French Wines compliment Curtain Raiser

  This was an opportunity to taste and savour an excellent selection of French wines paired with small bites in a festive atmosphere. The Curtain Raiser is held in an attractive second floor banquet space featuring an expansive wall of windows that overlook the massive lobby below.

  A prelude to the first public tasting which takes place in the Acura International Tasting Room.

  I enjoyed the opportunity to meet a number of individuals who put so much effort and time into making Vancouver a first class city that host events like the wine festival, TED and many others. On hand were Adriane Carr, Vancouver City Councillor; Betty Verkuil, Sponsorship Director; Christopher Gaze, Founding Artistic Director of Bard on the Beach,  board members and sponsors.

  I spoke with the Consul-General of France Mr. Jean Christophe Fleury who was on hand to welcome guests to the Curtain Raiser. Fleury is enjoying Vancouver, having previously been at the French embassy in Ottawa before coming to Vancouver as Consul General in September, 2013. As a member of the Francophile organization I have had the opportunity to visit the official residence a number of times for our annual fete and I look forward to having Mr.Fleury as host in the future.

  Fleury is focused on the economic situation of France and he noted that the debt ratio to GDP is close to  93%. This makes the business of French wine exports an important one to the overall economy.  British Columbia is the third largest market for French wine in Canada and has seen a 12% increase in sales over the past year.

  With thanks to Sopexa and sponsor France Bon Appetit for including MyVanCity.ca in the Curtain Raiser on Thursday evening.

  For a complete list of French wines that were featured at this years festival go to pages 33 to 48 in the official program.

The program can also be found online.

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What I learned at WHAT’S TRENDING IN FRANCE

  What’s Trending in France seminar at the Vancouver International Wine Festival was a Trade event that I was able to “audit” for MyVanCity.ca. This was only one event, both public and trade, of ten events for the Festival that are capably organized by the team at The Wine Umbrella, Mireille Sauve and business partner Luisa Deziel. Sponsored by France Bon Appetit and Sopexa.

  Each region of France was represented by a winery principal who spoke at length about their thoughts on what is trending and how it is effecting their winery.

The seminar covered the subject of Trends with a panel of eight wineries principals plus local wine expert Sid Cross who was a stand-in for a principal who was unable to attend due to an unexpected family emergency.

    Regions represented were:

  Champagne

Loire

Languedoc

Southwest France

Bourgogne

Bordeaux

Rhone

Alsace

  Of course opinions on which trends were most relevant to their respective wine region was varied. There was discussion regarding the “modernization” of wine. How modern? Does the winemaker want to be modern? Does the consumer want a modern wine?

  The screw cap was another topic that raised discussion amongst the members of the panel. Introduced in France in 2006, and possibly because it is France, some rules and regulations to go with it.

  Good news to wine drinkers it was suggested that the Languedoc area which was known for making only everyday or table wine through to and including the 20th century is now trending towards premium and super premium wines, particularly in the wine regions near the Spanish border.

  Rosé takes centre stage in Languedoc and in 2008 French wine drinkers drank more rosé wine than white wine. Noting it is a lighter colour between a white and a rosé, a light rosé.

  Bio Dynamic wine making is also trending in the Languedoc region which is good news for those wine drinkers that want to avoid sulphites.

  The wineries of the Southwest of France seem to be less a cohesive group comparative to other regions. The wine cooperative encompasses a relatively small section of the wine region. The Bozet “sans” Sulfites Ajoutes was discussed in terms of longevity and concerns of transporting.

  In Burgundy there was a hail storm in July of 2013, not surprisingly this is a matter of grave concern. Weather has been a factor in recent years although 2009 was a good year. The trend here is towards Pinot Noir. Like the other wine region, Bordeaux, the Asian market is beginning to be prominent in Burgundy. Trending varietal gamay.

  The trends in Bordeaux are good news for the wine drinker and consumer. Both 2010 and 2011 showed good results in the outlining areas where the grapes are grown, unlike central Bordeaux wine regions, not in gravel. Climate change has meant that these outlining areas expect to experience warmer growing seasons and therefore will be producing new wines that were not possible before. Price points should be more attractive to the average consumer. Of course it is well known that the red wines of Bordeaux are a favourite of the Chinese buyer which has affected the price.

  Now to my favourite taste experience of the day, the Hermitage, Monier de la Sizeranne. Although this wine does not seem to appear on the list of wines in the Tasting Room Program there are four other M. Chapoutier wines that will be poured at the public tastings. The Hermitage, a 2010, is listed at LCLB (sku #180422).

  Also from the Rhone wine region Chateau de la Gardine – Chateauneuf-du-Pape, Cuvee Peur Bleue 2010. Although Canada was their first export market this wine is not currently available for sale in Canada or the U.S. This is another wine maker that is going sulphite free since 2004.

  From Alsace we tasted a special edition of Gewürztraminer 1998. Although not of their usual style this wine is named in honour of the owners late Uncle Johnny who retired in 1998. It is a sweeter wine that pairs well with Asian, Thai, Japanese and Indian food, food with spice. Although this wine is not included in the Tasting Room Program you will find a selection of four wines from 2011 and 2012. Their wine maker has been with them since 1972.

  The Champage from Lanson tasted was Extra Age Brut NV which I am pleased to say is on the list in the Tasting Room Program and is also available through LCLB (sku #260315).

  Sid Cross spoke very knowledgeably on Baron Philippe de Rothschild and the history of the winery. Tasted was a Pauillac, Chateau Clerc Milon 2007. This particular wine is not listed in the Tasting Room Program or available for sale but a Pauillac Baron Nathaniel 2010 is included in the list of wines to be poured at the Tasting Room.