Top Posts Tagged with #sonsumer spending

Imagine the following scenario: you are shopping at your local store when you encounter a product shaped like a human form (e.g., Coca-Cola bottles or Pom’s juice). As you continue shopping, is it possible that the exposure to those human shapes alters how much you spend on this shopping trip?

Marisabel Romero and Adam W. Craig take a look at how how weight stereotypes can influence purchasing preferences.

Image: Apple by Meditations. CC0 public domain via Pixabay.

#human-like shapes #consumer research #sonsumer spending #consumer choices #apple #shopping #psychology #Journal of Consumer Research #Oxford Journals

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