#sonjamidtune

This repost from Caroline Bottomley of Radar Music Videos looks at the timeline for releasing a single. While her example is from the UK, most ot the concepts are universal. A lot of promo people we talk to say artists and managers often don't know what professionals do to promote single releases. So we asked for help from some real professionals (see credits below). Then we made up an indie band with an established following and a few previous releases. We made up £5,000 ($7650 USSD) to spend. Then we wrote this rough guide - enjoy and feel free to...