seen from Singapore
seen from Singapore
seen from Greece
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seen from Singapore
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seen from Malaysia
seen from Türkiye
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Solving for Jobs to be Done vs. task usability
Struggles that people encounter while trying to make progress in their lives are customer struggles, or jobs they want done.
Struggles that customers face when they are trying to use the product or service they’ve chosen to help them make that progress are solution struggles or task usability problems.
“... usability only matters as much as our ability to solve their Job-to-be-done.”
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