#soleful

The Art and Science of Reflectivity

There came a time in the advancement of modern day technology and the era of fitness that there would be a surge in the amount of night runners. With Nike and Adidas booming in sales for in their running shoes, they’ve decided to adopt the science of reflectivity, well... on their shoes!

With Nike having the Free Run being one of their most popular running shoes, they’ve added the technology to a number of their shoes. With the new release of 19 new color-ways for the Adidas NMD in mid-August, it has been confirmed that at least the all white, and the predominately black NMD will contain the new reflective technology on several parts of the shoe... including the specialized laces! This will most definitely help runners and those that bike stay safe on the road at night... all while rocking one of the best-looking, best-designed running shoes in the game.

Adidas R1 Primeknit

The Adidas NMD R1 needs no introduction of explanation. Set to release on June 10th, this runner will definitely be running the game with the release of the triple black, sock fitting, super runner, super light, and super comfortable sneaker. At a price of $170, the genetic make up of the NMD is a great price. 

One Million Yeezys?

Apparently Mr. West knows what’s cooking in the lab. Recently Kanye took to twitter, stating that Adidas is “making a million Yeezys this year, opening up new factories.” It is already the first quarter of the year, so we assume Adidas is working diligently with Kanye to produce this quantity of product. Will the whole million sell out? Or were there just a limited supply of each release to begin with? Either way, there will be enough product for most fans of Ye’s line to land a pair of his shoes.