#socialpr

Reaching Gen Z takes more than just aesthetic feeds and hashtag trends, it demands cultural fluency, creator collaboration, and a deep understanding of how conversations unfold online. Social-first PR agencies are helping brands build trust, not just traction. These agencies combine PR with platform-native storytelling, trend interpretation, and real-time engagement strategies to make brands matter to Gen Z audiences.

Here are Top 7 Social First PR Agencies Helping Brands Reach Gen Z

1. Jive PR + Digital

Jive PR + Digital is a culture-driven agency that blends public relations, influencer strategy, and social execution. With a deep understanding of Gen Z behavior, they specialize in creating campaigns that feel authentic and rooted in current cultural moments. Their work spans TikTok, Instagram, and YouTube, delivering results that go beyond impressions.

2. The Influencer Marketing Factory

This agency focuses on influencer marketing backed by strong PR storytelling. They help brands activate Gen Z creators across TikTok and YouTube, crafting narratives that align with current trends. Their team emphasizes research-driven campaigns that feel native to the platform and culturally in-tune.

3. Ubiquitous

Known for TikTok-first influencer campaigns, Ubiquitous helps brands show up where Gen Z spends the most time. Their PR-minded approach involves building rapid reach through viral formats while ensuring messaging aligns with broader brand narratives. They excel in fast-turn campaigns built around digital-first trends.

4. Sociallyin

Sociallyin is a creative PR and content agency that understands Gen Z’s desire for realness and community. They create UGC-based campaigns, social-first brand storytelling, and influencer activations that emphasize values like inclusivity, creativity, and transparency — everything Gen Z expects from the brands they trust.

5. R&CPMK

R&CPMK combines traditional celebrity and entertainment PR with modern digital strategy. For Gen Z-focused brands, they develop integrated campaigns across platforms using a mix of creators, press, and experiential content. Their deep roots in entertainment make them a great choice for culturally rich, high-profile narratives.

6. PRZM

PRZM is a youth culture agency built by Gen Z, for Gen Z. They specialize in trend forecasting, digital storytelling, and campaigns that champion identity, sustainability, and cultural relevance. Brands partner with PRZM when they want to go beyond surface-level engagement and tap into deeper generational values.

7. Hype House Media

Hype House Media merges influencer marketing with press strategy, helping brands spark buzz through Gen Z creators and viral storytelling. Their strength lies in activating creators who feel relatable yet aspirational, especially on TikTok and Instagram Reels. They are a go-to for culturally timed brand moments.

Final Thought

Realling piece on study conducted by 280 agency and in-house PR professionals.

Interesting point is that in-house pros now see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles. 

Direct conclusion is that in order to increase their added value, agency PR professionnals shoud develop their digital expertise to match the new expectations of their clients. 

There are two SocialPR ambassadresses I often refer to. The first is Shonali Burke, the second is Lisa Buyer.  Both definitely worth following. Check out this in interview of Shonali Burke on the Influencer management platform Traackr