#snicker's

Let me say that again. Hunger. Is. An. Awesome. Tool.

  Now, don't get me wrong. I'm not in any way making fun of those that cannot afford to feed themselves or saying that we should take advantage of them. I am talking about your own personal hunger and what it can do for you.

  Think about it. What are you like when you are hungry? I don't mean like breakfast was two hours ago and lunch is still a couple hours away and you are just a bit snacky. I mean full on raging bear willing to eat a horse if it's put in front of you kind of hungry. There are some Snicker's commercials out there that have some silly but somewhat accurate examples of how people stop being reasonable when they get hungry.

  So, this ad hit YouTube on, or about, March 25, 2014. While it hasn't garnered too much attention as of yet, believe me when I say you should brace yourselves, because the proverbial flying excrement is about to hit the abnormally large and awkwardly placed fan. Depending on your point of view, Snicker's is saying that either a) construction workers are only pro-feminism or respectful to women when in need of food, or b) construction workers should eat more Snicker's because they act like they are depicted in the video when they aren't hungry. Different viewers having different opinions of ads is nothing new.

                The problem is that this ad breaks from the norm in terms of Snicker's commercials. Basically, every other Snicker's commercial I have personally seen with my own eyes shows, at some point, the person who is acting strangely actually eating a Snicker's bar, and then reverting back to normal. Unfortunately in this case, we the audience don't see any candy eaten on screen. It is left to each individual audience member to decide when, and if, a delectable sweet has been consumed, and we'll probably never know if or when for sure.

                  If we go with option a), this is a terrible commercial. There may or may not be riots in the streets. And it would just be a foolish ad. However, it's probably safe to say that there is a chunk of the population who are jerks for absolutely no reason all the time, just because, and perhaps all those people also happen to be construction workers in the realm of this advertisement.

                   Option b) at least lends hope to the idea that Snicker's isn't trying to move the overall state of gender equality backwards because it's bad for business, and they also wouldn't be saying that all men are incredibly rude and vulgar when they are full and theoretically happy. It would be the subtle, deeper, thought provoking option, which doesn't make this the "right" point of view, but does allow for the fact that advertising is supposed to draw in customers rather than chase them off.