#smslane

The commercial market relies much on mobile marketing when it comes to the promotion and marketing of the brands. To date, the response of any mobile marketing campaign was measured based on the Delivery report (DLR) returned by Telecom Operator. Subsequently, companies started using URL enriched text messages in the form of a tiny URL (third party URL shortening service) for campaign analytics. The responses were measured in such campaigns based on the number of clicks made on the embedded link(s) in a text message. However, such tools could only tell you the overall response of the campaign. Capabilities of further drilling down of clicks on who has clicked over the links are not possible. Thus, the campaigns fail to figure out the hot leads interested in their products and services.

To overcome this problem, SMSLane has moved a step further in terms of technology to come up with an effective solution in the form of SMART SMS. Now campaigns can reveal who has clicked on the unique URL embedded in the message and hot leads can be segregated for further use.

Previously, it was not possible to know about the users clicking on the URL as it remains the same in every message. SMSLane took the initiative to change the scenario and came up with a solution where the URL can be sent with a different algorithm to each user using our proprietary URL shortening service. Though we use different algorithms for each message in a campaign, however, the URL redirection, post-click will take all the users on the same page. Our SMART algorithm tracks each associated mobile number individually.

This is not the first time when SMSLane has come up the revolutionary innovation in Mobile Marketing industry; take a dip in the pool of past, you will find – SMSLane is the first in the mobile marketing arena to come up with URL shortening service, to count the number of hits on the sent URL and many others. All these things together have worked in favor of the clients to use the enterprise messaging service in much better conduct.

Our clients can now categorize the users on the basis of action performed by them and can interact with them as per their category. This will contribute to better interaction with the client, which will finally result in increased leads and profit margins.

Think beyond delivery; now track your users in real-time using SMART SMS. It has been extended free of cost to all our existing SMSLane users. Login to www.smslane.com and share your feedback on this new innovation.