60% of SMBs Lose Inbox Placement After SMTP Migration
Ever had your emails disappear into the void right after switching SMTP? Itโs brutal โ 60% of SMBs lose inbox placement after migration, and that wrecks opens, revenue, and sanity.
60% of SMBs report lower inbox rates after SMTP moves. Can a migration erase months of sender reputation overnight?
Digital entrepreneurs, in-house sysadmins, and MSPs must weigh immediate savings against hard risks. These risks include IP warming, deliverability drops, bounce spikes, and more monitoring hours.
This guide lists costs, timelines, and deliverability pitfalls for SMB migrations.
Plan with numbers, not gut feelings, for clear judgment.
Costs and deliverability risks when moving SMTP for SMBs
Send volume, IP strategy, and list hygiene drive most costs and risks. The decision that saves money today can lead to lost inbox placement next month.
A clear cost model ties dollars to hours, IPs, and testing. Stakeholders can decide with data.
Cost components
Break costs into line items. Include provider fees, engineering hours, tools/licenses, IP procurement, seed testing, monitoring, and opportunity cost from missed inboxes.
Firms should put numbers against each item before buying services. The most frequent error at this point is budgeting only per-1,000 send fees and ignoring engineering and monitoring.
Time and timelines
IP warm-up and reputation recovery are time-bound. Typical schedules run from 4 to 12 weeks when launching new dedicated IPs.
The industry consensus points to that range across deliverability teams. Rushing volume before reputation stabilizes causes spikes in bounces and complaint rates.
Providers, throttles and limits
Curious about the cost model, warmโup timelines and deliverability fixes that actually work...
For more information check the complete guide on 60% of smbs lose inbox placement.
