Feb 21, 2015
Posting By Request. From our ad campaign for NJ based energy drink mavericks Liquid Lightning. Deciding we wanted to 'own' the nightlife space and make the brand the mixer of choice as opposed to Red Bull, we shot a series of fashion forward images which we minimalist yet provocative and powerful. Results? The brand enjoyed a massive surge in popularity and demand, all achieved with a tiny fraction of the budgets then being spent by Red Bull, Monster and other category heavyweights. #smartstrategysexycreative #cirqus6
