Great reuse focus for plastics!
"I'm not a tree hugger. You cannot change the standard if you keep treating it like an alternative. Sustainability has a new facet... dispel the sustainable view by expressing the cool" - Pharrell
Pharrell Williams to design a clothing line, called Originals, for Adidas, which will use Bionic Yarn. That yarn uses 40 percent plastic scrap collected from oceans.










