#smart spaces

Ideas for remodeling a mid-sized contemporary home studio

Modern architecture is not merely about aesthetically pleasing facades or future-proof buildings. Nowadays, buildings should also be sustainable, efficient, and responsive. Architects and property developers are being forced to offer spaces that not only look good but are also efficient in terms of energy, climate, and the health of people who will occupy them.

Swiss startup Advertima raises €15 million to make smart retail spaces a reality

Swiss startup Advertima, an emerging computer vision platform provider, today announces landing a €15 million Series A investment, in a round led by existing shareholder Fortimo Group (a Swiss real estate company). Advertima empowers grocers and other retailers to create smart spaces that offer consumer-centric, frictionless and relevant in-store shopping experiences. The fresh funds will be used…

                        How Video Plus Print® is Helping Create                         Smart Spaces for Consumer Engagement

The buzz about the internet of things often overlooks a key fact -- physical places are "things." Buildings are things. Rooms are things. If these spaces were made to be smart, it could redefine what branded environments are.

With technology becoming more and more integrated into our everyday lives, the opportunities that interactive environments provide are limitless. With Video Plus Print®, interactive or "smart" spaces allow brands to use various venues -- from airport terminals to museums, retail stores and more -- and utilise state-of-the-art multisensory technology to create dynamic environments. Reaching people physically where they live, work or play can connect people to your brand in ways that are often impossible online or on smartphones. And, these often-surprising digital experiences in the real world can provide a greater emotional connection with consumers.

Creating smart spaces is an emerging field. However, there are some key principles that VPP integrates into it’s marketing product solutions when undertaking projects involving smart spaces and what they can do for your brand and its consumers.
 1. Design for different levels of engagement. We believe in shaping experiences so that they deliver value at any level of engagement -- a casual glance or a thoughtful interaction.
 2. We set the barrier to interactivity at ground level. This means that we create experiences that capture people’s attention quickly. We want our products to be sophisticated incorporating the latest state-of-the-art technologies, but at the same time easy to use and easier for people to interact and understand.

3. We aim to mesmerise. We understand that the most valuable thing people will give you in public space is their attention. Reward that with a more-than-equal exchange of value. Measure smiles and positive reactions, not conversions. That builds a strong brand. Give your customers that ‘Wow’ experience with VPP.

4. We turn the retail environment into your canvas. At Video Plus Print®, we think outside the screen. Certain technologies can bring physical objects to life with playful simplicity. Larger arrays of our video marketing product create powerful brand messages.

Moving into a smart space

The government’s plans for developing 100 Smart Cities over the next five years is now heading for reality with the Prime Minister formally announcing the scheme along with the other schemes of Atal Mission for Rejuvenation and Urban Transformation (AMRUT) and ‘Housing for All’.

While the task seems ominous, at a micro-level, there are several smart developers ahead of the curve, who developed…