Jun 9, 2014
Via Small is Beautiful on SoundCloud: Our first speaker was Jocelyn K Glei, Editor-in-Chief of 99u.com, Exec Producer of the 99U Conference, and Editor of the Amazon bestseller Manage Your Day-to-Day.
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Via Small is Beautiful on SoundCloud: Our first speaker was Jocelyn K Glei, Editor-in-Chief of 99u.com, Exec Producer of the 99U Conference, and Editor of the Amazon bestseller Manage Your Day-to-Day.
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Just checking in to say hi, on my way back from the Small is Beautiful conference in Glasgow - full update to follow soon!
"Your creative business is the biggest creative project you will ever work on" the superb Patricia van dan Akker from @TheDesignTrust #smallisb (at Theatre Royal, Glasgow)
The parable of the fisherman and the banker
This one is so well rehearsed now, it's become a cliche, but still so much wisdom to be gleaned from here. (shared for the benefit of the 'Small Is Beautiful' discussion I'm a part of today - more at smallsb.com )
The Parable of The Fisherman And The Banker
An American investment banker was taking a much-needed vacation in a small coastal Mexican village when a small boat with just one fisherman docked. The boat had several large, fresh fish in it.
The investment banker was impressed by the quality of the fish and asked the Mexican how long it took to catch them. The Mexican replied, “Only a little while.” The banker then asked why he didn’t stay out longer and catch more fish?
The Mexican fisherman replied he had enough to support his family’s immediate needs.
The American then asked “But what do you do with the rest of your time?”
The Mexican fisherman replied, “I sleep late, fish a little, play with my children, take siesta with my wife, stroll into the village each evening where I sip wine and play guitar with my amigos: I have a full and busy life, senor.”
The investment banker scoffed, “I am an Ivy League MBA, and I could help you. You could spend more time fishing and with the proceeds buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats until eventually you would have a whole fleet of fishing boats. Instead of selling your catch to the middleman you could sell directly to the processor, eventually opening your own cannery. You could control the product, processing and distribution.”
Then he added, “Of course, you would need to leave this small coastal fishing village and move to Mexico City where you would run your growing enterprise.”
The Mexican fisherman asked, “But senor, how long will this all take?”
To which the American replied, “15-20 years.”
“But what then?” asked the Mexican.
The American laughed and said, “That’s the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich. You could make millions.”
“Millions, senor? Then what?”
To which the investment banker replied, “Then you would retire. You could move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”