#smallgantics

I love tilt-shifting. Smallgantics. Whatever you want to call it, the once-obscure photography (and video) technique is gaining ground. The first time I saw it was Keith Loutit's Bathtub IV. Then a little poking around reveals some fun still photography, but more and more Loutit's technique is spreading into advertising and into some surprising online experiences, including Uniqlo's calendar. They combined the tilt-shift trick with photomosaics in a 2-for-1 stroke of genius. Is it a calendar? Is it art? Is it a way to shop for clothes? I just know it's cool.