#slideshares

Ever wondered why one of your Facebook Ads succeeds and another fails?

Did you know it might have nothing to do with your awesome product or desirable offer, but might actually be the colors of your image, the subject of the image itself, or even the words you use?

To give you the full picture of the science and psychology behind your Facebook Ad's success (or failure) we're releasing three presentations on the Psychology of a Facebook Ad:

Part 1: Color

Part 2: Images

Part 3: Text

From good to great: Where your marketing team should take you

Okay, so I borrowed the words from one of the links because I think that is the most apt to describe the direction that your marketing team must be setting you off to. Without much adieu, here are these week's features:

7 Tips to Transform Your SlideShares From Good to Great

“Good, better, best. Never let it rest. Until your good is better and your better is best.” If you played sports in high school, you’re probably familiar with this quote (often attributed to NBA great Tim Duncan). As a tall, awkward kid who couldn’t hit a free throw to save my life, I can assure you that I heard this quote quite a bit during my fledgling basketball “career.”

When we strip away the comparatives and superlatives and boil the quote down to its essence, we’re left with a simple message: There’s always room for improvement. This is just as true for pro basketball players sweating it out on the court as it is for content creators -- like me -- sweating it out in PowerPoint. 

More on `transforming slideshares from good to great' here.

After Two Years Of Broken Promises, Does Google Need To Explain More To Maintain Trust In Search?

For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode user trust?

That’s the focus of my column at Marketing Land this week, Google’s Broken Promises & Who’s Running The Search Engine?

It looks at the history behind both promises plus how search has a “fuzzy management” structure at Google, which perhaps means no one feels responsible to explain why such changes are happening. Or, perhaps Google feels it has so much trust that explanations are no longer necessary.

Click here for more on `Google maintaining trust in search'.

Giving Tuesday and Inbound Marketing: A Love Story

With the holiday season fast approaching, you’re getting ready for the surge of consumers looking for Black Friday, Small Business Saturday, and Cyber Monday discounts. But once all that craziness dies down, there is one more day everyone should be talking about -- the Tuesday after Thanksgiving, also known as Giving Tuesday.

This dedicated day of giving back to the causesthat are close to your heart, whether you’re a company, school, volunteer, board member, or organization, is about kicking off the end-of-year giving season by raising awareness of the Giving Tuesday movement and its over 5,400 partners. 

Continue reading about 'Giving Tuesday and Inbound Marketing: A Love Story' here.

Who's in charge of your online marketing?

Many entrepreneurs who are new to the web think that online marketing is simply signing up for social media accounts and putting out daily updates. Wrong! Online marketing will make or break your company.

It is your opportunity to establish consumers' trust on your brand, but having people with good intentions but no real skills in creating successful marketing campaigns, your company just might make the wrong turn.

Check out this online marketing team who knows the web inside out.

With all that in mind, it's safe to conclude that marketing is more than just having a face online, you need reliable people to carry this task out for you. Who are your people? Are they doing it right?