#skill audit

These tasks will help me analyse my strengths and weaknesses as an artist.

The section that was hardest to complete was 'external threats'. As this is a very broad catagory that can include a number of things, such as equipment or speces I need being unavailable through to natural disasters. I feel I filled out the SWOT analyisis to the best of my ability.

My ambition of my future job is to become a Creative Director or Account Director working in Advertising companies. (4A companies in China)

Research - Creative Director:

manage the creative department at an ad agency, including designers, graphic artists, photographers and copywriters. They are responsible for all the creative work that goes into ad campaigns and other advertising services. The position is not an entry level one and requires years of training and experience. Since many creative directors are selected based on their creative skills rather than management experience, developing managerial abilities will make your job as a creative director much more rewarding.

resource from: http://www.wikihow.com/Work-as-a-Creative-Director-for-an-Ad-Agency

Research - Advertising Account Executive 

An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time. 

Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.