Timothy Donald “Tim" Cook  CEO Apple Inc. August 24, 2011 - Present

Photo credit : Marco Grob ______________

The resurgence started with this quote :

“You kind of want to manage a technology company like you’re in the dairy business. If it gets past its freshness date, you have a problem.”

Tim Cook ______________

And the vibrancy continues with this quote :

"I had never met a leader with such passion or encountered a company with such a clear and compelling purpose : ‘TO SERVE HUMANITY.’ It was just that simple. Serve humanity. And it was in that moment, after 15 years of searching, something clicked. I finally felt aligned. Aligned with a company that brought together challenging, cutting edge work with a higher purpose. Aligned with a leader who believed that technology which didn’t exist yet could reinvent tomorrow’s world. Aligned with myself and my own deep need to serve something greater.”

Tim Cook _______________

Not many know that during the early years of Steve Jobs’ formal return to Apple in September 1997, the secret to Apple’s resurgence was the hiring of Tim Cook in March 1998. Tim Cook was instrumental in streamlining Apple’s product line-up beginning in 1998. The success of Apple’s second wave started with the introduction of “Bondi Blue iMac” in May 6, 1998, and the rest is history.