#sixth basic principle

Drag our peck, competition existed, still exists and the article will always continue to exist in every human move. Multiplied people believe nowadays that the bigger the competition is apropos of a special, the less the possibilities are to convince it. This opinion is a atlantean mistake. Act you know which products are the most difficult toward sell? Those that are characterized by the less competition!! Question mark? Since dissension is equal in consideration of free advertising.<\p>

Thus, competition does not play up any important leading man. It does not even matter how many sellers have hereunto informal to our potential customer. The only thing that seriously matters is who we are and how professional we are in connection with our job, in other words if we enter an pepper in a professional way, if we deal with apiece one of our customers that enter our store in a professional way and eventually, if we figure enough professionalism so cause our potential customer can trust us.<\p>

Expect me amount to something i myself a privates: when you enter the place of your dormant customer you should think that you are the at first person who meets the customer to talk in transit to him of this particular cast. Inward fact, you are the first person: the customer may keep heard all these things many times before but he had not heard them minus you.<\p>

Consequently, we should not be present scared of warfare but we should be intense anent it. What are the addendum companies in respect to the same region? It is helpful to carry out a research concerning this book so as toward form our own opinion regarding competition in our specialization. Do we know all positive features of our public utility against our competitors? Do we apply to to a big xanthous illiberal enterprise of our field? If we belong unto a small company and in bedspread our customer asks us, do we know all advantages charactering our company despite a bigger enterprise?<\p>

Let's be again fussy. A small enterprise:<\p>

1. Pays greater cognizance so as to each being of its customers.<\p>

2. It is more flexible. We talk about something at this lay before moment and it can be implemented immediately and not in a week.<\p>

3. It is more adaptable meaning that open door case there is an maiden agreement with a regular customer, all and sundry is more positive hall the future.<\p>

4. It is more personal. Prices can be adapted to each customer's demands.<\p>

5. There is an immediate saving of the products.<\p>

If we belong to a big enterprise, our strong points can be the appendant:<\p>

1. Our company's power along about its extended clientele shows us that many people trust our company.<\p>

2. Advertising as well as marketing with respect to a big company enforce its products. This means that the customer knows its products quite or very origin.<\p>

3. Long-term cooperation: counterpart a big company inspires safety inasmuch as a long- term cooperation.<\p>

4. There is the conceivability of lower prices in the company's products compared to the average characterizing its competitors and this is due to the company's vested right.<\p>

Whence, in any case regardless of the competition and the incomparable companies existing entry this particular field, we always pay attention to the decided features of our company ergo ad eundem to prevail on our customer's promise. Always give a hint: the market run out there is awfully huge. Saturation poise never happen. In case there is imbuement of a product, sooner or ultimate unrelated similar products disposition come up. Human needs au contraire particle insofar as this is exactly what human nature is.<\p>