The above photograph is of a book store which goes by the name of Paulines, which is probably an indication of a personâs name. Directly below the name, is written âBook & Media Centreâ, which is directly informing the audience about the products and services available at this particular store. this wording obeys the function of a signage being informative. This sign would be a bottom up sign because it is issued by a social actor, who is probably the owner of this shop. One of the visual cues in the photograph that is found just towards the left of the word âPaulinesâ, is a globe. This imagery creates an idea of what the store specializes in. By being informed that it is a book store and media centre, it encapsulates the idea that this store is a space that embraces globalization and is a space of learning, education and information based on a global scale. The use of the written and verbal cues are factors which encapsulate the concept of multimodality.
