#signagesystem

When I started out with my internship, I started working on the zee cine awards projects. I was asked to explore the logo lockups and other On Air designs as per the brief, as I didn’t have much experience in design for the broadcast I was asked to work on the other projects after a few weeks when the agency started working on the Off-Air stuff I was asked to work on the project again. My creative director told me to work on the signage system and to work on creating identities that will be used for the project itself.

Identities can be frustrating to design.  It requires an understanding and foresight of several different aspects that other design work may not. I believe that to balance this, simplicity is key.

To ensure I’m as informed as possible, I took the opportunity to spend the first few days of the project to study like I (never) did in college. I looked up some references so that I could understand what’s the logic behind them.

Sharing a few references -

“As Michael Bierut puts it, a designer’s job really — is to design the space, where components can live in harmony together, without confusion on how to use them. As these components are often out of our hands when we deliver the brand to the clients, we should use simplicity to help them along the way. Keep it simple, but beautiful.”

I’m incredibly lucky to be working with such a brand and never thought I would be working on a project where I would be designing for an award show.  

Here’s my work for the zee cine award signage system -