#shopifytips

When customers browse your Shopify store, they don’t always buy instantly. Most visitors explore multiple products, compare options, and often leave without making a purchase. But what if you could bring their attention back to the exact products they already showed interest in?

That’s exactly where recently viewed products come in.

This simple yet powerful feature allows your store to display items that a visitor has previously checked. Instead of forcing them to search again, you make their shopping journey smoother, faster, and more personalized.

Why This Feature Matters More Than You Think

Online shoppers today expect convenience. If they have to redo their search or scroll endlessly to find a product they liked earlier, chances are, they’ll leave.

By showing recently viewed products, you:

Reduce friction in the buying process

Improve user experience

Increase the chances of conversion

It works like a gentle reminder. When customers revisit your store or browse further, they instantly see products they were already interested in. This keeps them engaged and encourages them to complete their purchase.

What Makes Recently Viewed Products So Effective?

The psychology behind this feature is simple: familiarity builds trust.

When shoppers repeatedly see the same product, it creates a sense of recognition. This reduces hesitation and makes decision-making easier. Instead of exploring new options, they’re more likely to go back to what already caught their attention.

Also, it saves time. And in eCommerce, saving time often leads directly to more sales.

Another important benefit is personalization. Even without complex AI or data tracking, this feature makes your store feel tailored to each visitor.

Where and How You Should Use It

To get the best results, placement matters.

You can display recently viewed products:

On product pages

In the footer or sidebar

On the homepage

Inside cart or checkout pages

The goal is to keep these products visible without being intrusive. A clean, well-designed section can significantly improve engagement.

However, simply adding the feature is not enough. You need the right setup, customization, and performance optimization to make it truly effective.

The Hidden Opportunity Most Stores Miss

Many Shopify store owners focus heavily on ads and traffic but ignore small features that can dramatically improve conversions.

Recently viewed products is one of those overlooked tools.

It doesn’t require additional marketing spend. It works automatically in the background. And most importantly, it targets users who are already interested.

That’s a high-value audience.

Want to Unlock Its Full Potential?

If you’re serious about improving your store’s performance, this feature can make a real difference, but only when implemented correctly.

There are smarter ways to customize it, optimize its design, and align it with your store’s branding and user behavior.

I just put together a massive collection of 150+ FREE Shopify Themes – perfect for launching or redesigning your online store without spending a single dollar! 💰

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Ready to give your store a fresh new look?

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Let’s build better stores together! 🔥

Getting traffic but no sales on your Shopify store? 🤔

What do you think is the main reason?

A) Poor website design B) Slow loading speed C) No reviews or trust signals D) Complicated checkout

👇 Drop your answer in the comments

If you run a Shopify store, optimising your product pages for search engines can significantly improve your visibility on Google.

Many Shopify store owners struggle to get organic traffic because their product pages are not properly optimised.

In this guide, you'll learn practical tips such as:

• Writing SEO-friendly product titles • Creating unique product descriptions • Optimising product images • Improving internal linking structure

These strategies can help your Shopify store attract more organic traffic and improve search rankings.

Most Shopify stores don’t “fail” because the theme is ugly.

They fail because the foundation is fuzzy.

Create and build your plan Shopify store here

If your collections are messy, your navigation gets bloated, your pages feel random, and you start stacking apps to “fix” stuff… that’s not a design problem. That’s a store structure problem.

So here’s the angle I’m pushing hard right now: plan the store first, then build it in the right order.

What a Shopify Store Blueprint should give you (the stuff that matters)

Store Structure Map

Your product types, collections, and a simple navigation layout

The goal is clarity: shoppers understand it fast, and search engines can crawl it clean

Page + Policy Checklist (trust stack)

The core pages every Shopify store needs

Plus the trust pages that reduce confusion (confusion kills sales)

Build Order Roadmap (step-by-step)

What to do first, next, and last

Because rebuilds usually happen when people build out of order

Speed + Conversion Notes

A lean approach that protects Core Web Vitals

And product page structure guidance so the store loads fast and sells

The “why” (strategic, not fluffy)

SEO: clean structure supports crawlability + intent matching

Conversion: clear navigation + trust pages reduce hesitation

Speed: keeping things lean prevents bloat and friction

Time: planning first saves you from the painful rebuild later

Quick reality check:

If your store plan is basically “I’ll pick a theme and figure it out”… you’re setting yourself up for app bloat and rewrites.

My current non-negotiables:

Plan first

Theme second (AI assistance is fine)

Product page buildout with Shopify Sidekick