#shop657

VOIDTHEBRAND is a menswear fashion brand that is based in San Francisco. Its high quality minimalistic but detailed designs gained a large number of followers since the brand’s launch in 2011.

Recently VOIDTHEBRAND has collaborated with a local graphic designer on uniquely hand-dyed limited edition pieces, which was available at SHOP657, a shop run by the students and faculties of School of Fashion, Academy of Art University.

With a strong belief in honest products, the brand presents basic but distinctive designs that are both high quality and affordable. Zhao Wu, the founder of VOIDTHEBRAND and his friends started the VOIDTHEBRAND while they were still students at Academy of Art University, because they “felt the urge to create a lineup of clothing that represented our perspectives in fashion.” After graduating with a BFA in Fashion Merchandising at the Academy of Art Univeristy, Wu and business partners continued to develop the brand into “a complete collection with more product variations and collaborations.”

Wu explained, “My philosophy is simple. I wanted to create a line of well designed products with great quality at the lowest prices available.” To transfer their fashion philosophy into tangible products, VOIDTHEBRAND sources their materials from a fabric mill in southern California and rest of the manufacturing process is done locally in San Francisco.

When asked what’s next for VOIDTHEBRAND, Wu sited successful mega brand Nike as a source of inspiration, “I admire the way Nike conducts research and integrates the results into their products—to me it is beyond any other apparel brand that exists. I would love to do that with technology; tech-apparel is something I would like to further explore.”