#shoe-sizing

"The Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost certainly used but probably can’t name. It’s called the Brannock Device, and the people who’ve been selling them for almost a century say they’re more concerned with the demise of brick-and-mortar stores than a smartphone app that measures feet."

Nike’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years https://www.bloomberg.com/news/articles/2019-05-13/nike-threat-doesn-t-scare-maker-of-archaic-shoe-measuring-tool via @luxury