Everlane founder Michael Preysman launches new venture after Shein acquisition
# From Shock to Startup: Michael Preysman’s Next Sustainable‑Fashion Chapter The apparel world was jolted when Shein announced its acquisition of Everlane on May 17, leaving founder Michael Preysman “stunned” and abruptly detached from the brand he built. Within days, Preysman announced a new venture that promises to reaffirm his commitment to transparency, ethical sourcing, and circular design—signaling that the momentum of Everlane’s mission will persist beyond the deal. ## Key Takeaways - **Shein’s purchase of Everlane** triggered industry‑wide speculation and left founder Michael Preysman out of the operational loop. - **Preysman’s public response** on LinkedIn highlighted his surprise and clarified his non‑involvement moving forward. - **A new sustainable‑fashion company** is now in development, aiming to leverage Everlane’s core values while integrating next‑generation eco‑technologies. - **Investor confidence** appears strong, with early backers citing the founder’s track record of transparent pricing and responsible supply chains. - **Market implications** suggest heightened scrutiny of fast‑fashion conglomerates and renewed interest in authentic, mission‑driven brands. #SustainableFashion #MichaelPreysman #Everlane #SheinAcquisition #FashionIndustry #EcoEntrepreneur #RetailTransformation #GreenTech #CircularEconomy #newsababil360 [Read Full Article](https://news.ababil360.com/everlane-founder-michael-preysman-launches-new-venture-after-shein-acquisition/)
