A certain subset of electronica has some rules, though you can tell I include many within this term. For instance, Deep Dish do not resemble either Air or Digitalism, yet I believe they possess the similar ethos of the two. What I'm trying to say here might be – these outfits found a way to bridge the gap between the clubs and the pop music landscape. True, most of them did have to apprentice themselves in a multitude of nightspots to better their work, but they somehow manage to go into the charts with their pieces thanks to...what really? While this remains a question for the analysts, one could assume these musicians stroke a nerve somewhere, which doesn't answer our inquiry that much. However, isn't such a thing always a deal with some music?